Learn how to craft effective LinkedIn Conversation Ads with (un)Common Logic. Discover strategies for clear messaging, precise audience targeting,...
Discover how (un)Common Logic helps brands adapt to Google’s Search Generative Experience (SGE) with strategies like SGE-optimized content, technical...
Boost your digital marketing success with (un)Common Logic's guide to Google Analytics 4 (GA4). Discover essential GA4 features to optimize...
Understand the power of audience insights and analytics to drive successful lead generation and e-commerce strategies!
Discover the secrets to building a strong team culture in a hybrid workplace, and learn how to navigate the complexities and opportunities of remote...
See how (un)Common Logic improved Hartley Law's website navigation to boost conversions and get tips to make your site a stronger business asset.
See how (un)Common Logic helps enterprises master PPC management by tackling challenges like budget allocation, cross-department coordination, and...
Maximize conversions while respecting user privacy in 2024. Discover privacy-first CRO strategies that leverage first-party data, customer-centric UX...
Prepare for the 2024 election's impact on digital marketing. Learn how to manage rising costs, competition, and shifting audience behavior during...
Discover why eCommerce SEO is crucial for your business' success, plus how to optimize your site for search engines to drive traffic and increase...
Discover the importance of hiring a digital marketing agency that keeps it real and values honesty and transparency.
When discussing social media marketing, paid media often takes the spotlight and it’s easy to overlook the value of organic social media strategies....
Imagine your target audience as savvy explorers, equipped with maps, compasses, and an eye for hidden treasures. Now, picture a lone signpost in a...
Optimizing landing pages is crucial for converting visitors into leads or customers. Utilizing tools like Google Analytics to track key performance...
Conversion Rate Optimization (CRO) is an essential part of any digital marketing strategy. By optimizing your website and user experience, you can...
In the digital age, data has become a currency of unparalleled value. It drives businesses, fuels innovation, and shapes the online experiences we...
For eCommerce businesses, a small increase in your conversion rate can equal hundreds of thousands in revenue or more. However, with the average...
Reducing bounce rate is a critical goal for any website, whether it’s an e-commerce store, a SaaS platform, a law firm site, or a B2B service. A high...
In the ever-evolving digital landscape, conversion rate optimization (CRO) has emerged as a critical component for businesses aiming to enhance their...
Interested in understanding the difference between real vs perceived digital marketing experts? Read more to identify the characteristics that make a...
Automation in PPC offers numerous benefits, it also presents significant risks if not handled with care.
We calculated the percentage of workers in occupations that have both high AI exposure and high probabilities of computerization, and ranked U.S....
In the digital marketing world, automation seems like the silver bullet for managing Pay-Per-Click (PPC) campaigns efficiently. Advanced tools like...
The effectiveness of digital marketing varies greatly from business to business. While best practices serve as our starting point for a successful...
As digital marketing continues to evolve, Pay-Per-Click (PPC) advertising has become increasingly influenced by automated tools offered by platforms...
In the ever-evolving world of e-commerce, mastering the art of conversion rate optimization (CRO) is crucial for success. Whether you’re a seasoned...
From Shiny Objects to Blinded Vision If you recall our previous blog on Shiny Object Syndrome, we explored how the constant pursuit of the latest...
At (un)Common Logic, we've come to appreciate that each stage of this funnel presents unique opportunities to connect and convert. Central to...
The journey a user takes from discovering your brand to becoming a loyal customer is filled with decision points and potential distractions....
With evolving algorithms, privacy regulations, and loss of tracking, staying ahead in digital marketing requires constant creative and strategic...
In any service business, providing excellence to clients is not a one and done; it’s an ongoing commitment. At (un)Common Logic, our approach to...
In our last article we covered customer life-time value where we discussed how digital marketers can build a strategy not just to measure CLTV, but...
Unlock (un)Common Insights: Discover How Google Analytics and GA4 Can Revolutionize Your Business Strategy!
GA4: Wrapping Your Head Around The New Google Analytics – Josh Cuttill
Discover (un)common strategies to master digital marketing and boost Customer Lifetime Value (CLTV) in our latest blog.
High account manager turnover causes lots of ripples for clients and agencies. See what makes us (un)Common when it comes to employee longevity!
Read about how to navigate AI, data privacy, attribution, and authenticity to win in today's highly competitive paid media space.
Wondering which conversion metrics to measure and how to get better results? Whether your business is B2B or B2C, check out our tips and tricks!
How can you increase your landing page conversion rate? Check out our tips and tricks to significantly improve the performance of your landing pages!
Conversion rate optimization is essential for getting the most out of your website - check out our CRO best practices!
Managing digital marketing tools can be a lot when you're limited on time or resources. Read why we don't recommend the "set it and forget it"...
Conversion rate experts are the key to unlocking digital success - read more about why and how a lift in conversions can impact overall performance!
Our culture is as uncommon as our approach to digital marketing. See who won which of our 2022 Sydney Awards!
How can you leverage your marketing agency to improve your account-based marketing results? Let us count the ways!
Running brand PPC campaigns may seem counter-intuitive, but they're an important part of a successful digital marketing strategy. Here's why.
What are the most effective ways to implement AI and ML in your digital marketing efforts? Check out our recommendations!
What should you be focused on as you develop your 2024 marketing plan? Check out 3 key strategies and trends and how to integrate them.
What happens when you live your core values and show your team you appreciate them? They show their appreciation with a Top Workplace award!
Consistently delivering successful client results requires a team whose knowledge is broad AND deep. Read about how we do it!
Unsure whether the latest digital marketing trend makes sense for your business? Read about how to determine what's worthy and what's hype.
As a B2B grows, additional marketing tools can improve efficiencies AND effectiveness - check out which ones we recommend and why!
Many think paid social doesn't make sense for B2B - check out our tips and tricks for making it work for your business!
Read our seven-step guide to setting up a Black Friday digital marketing strategy, including some special tactical considerations.
Read about how applying our full-funnel, always-testing approach led to quarter-after-quarter, year-over-year growth for our automotive ecommerce...
Read about the key questions to ask a digital marketing agency to determine how their services and approach align with your business goals.
(un)Common Logic shares time-tested, data-proven best practices to plan, launch, and optimize successful paid media campaigns. See how we do it.
A digital marketing professional gives an example of how conversion rate optimization works to improve digital marketing results and increase...
Save your ad budget and boost conversions by following these best practices and tips for writing compelling PPC advertising copy.
We are an uncommon place to work for so many reasons: our culture, our leadership, our approach…but it really all comes down to our team. We’re each...
Check out an experienced digital marketing practitioner's analysis and recommendations regarding automated bidding strategies and tactics.
Implementing and measuring programmatic advertising can be overwhelming for B2B marketers: check out our strategies and tactics for success!
Which are the best industries for digital marketing? Read about which B2C industries we've seen netting significant growth lately through digital...
Maximize your B2B marketing results and minimize wasted spend: check out our full-funnel strategies and tactics for search channel marketing!
Does social paid media work for B2B lead gen? We’ve found that it can. While many are hesitant to test social paid media for lead generation in...
Improve your B2B marketing efforts by addressing the gap between sales and marketing: read about why, how, and the impact of closing the gap!
Paid social media can help you reach your target audience. Read about how our approach to paid social helped a consulting client get more quality...
Which are the best industries for digital marketing? Read about which B2B industries we've seen netting significant growth lately through digital...
Improve your B2B marketing efforts by addressing the gap between sales and marketing: read about why, how, and the impact of closing the gap!
Looking for tested B2B digital marketing strategies? Check out this guide from our agency's own PPC Product Manager Daniel Vardi.
(un)Common Logic named a finalist in Microsoft's Rising Star of the Year award.
Want to know what incrementality testing is and how it impacts your paid media efforts? Learn all about incrementality testing from our experts!
Twitter can be a great paid media channel for many businesses. Check out the basics of Twitter advertising and see if it could work for you!
Explore the benefits and uses of Customer Data Platforms (CDPs) and how CDPs relate to other business and marketing data systems.
Quality score reflects search engines' perception of your ads and affects your costs. Read how to improve your ads' quality score and reduce ad costs!
In the land of leads, generation is king, while nurturing is more like the exchequer. Most companies focus their marketing budget on lead generation,...
Discover the significance of Google Analytics to internet marketing in measuring website performance and optimizing marketing. Learn from our experts!
Are you struggling with how to verify leads? Check out these tips from our experts on lead validation and handling CRM data.
How long does SEO take to show results and why does it take so long? Learn the reasons why here, along with helpful SEO tips for better SEO...
Want to learn the best international PPC strategy that works? Find specific international PPC campaign strategies & tactics that will increase your...
How does programmatic advertising fit into 2023 marketing plans and the upcoming cookieless world? Check out our (un)Common take on programmatic!
Think strategically, build on a data-driven mindset, and prepare for the cookieless world for digital marketing success in 2023.
Constant change is part of digital marketing’s DNA. See what Kat Shenkan says about how we’re always learning and trying new things at (un)Common...
When it comes to modern digital marketing, optimizing your efforts for local and mobile are an absolutel must! Check out these tips to get started...
Learn about the problems and opportunities associated with walled gardens for digital marketing and plan now for the upcoming cookieless world.
Not quite sure how and why you should optimize on YouTube using search and display ads? Check out how these tips helped our client!
Looking to elevate your digital marketing? Learn how leveraging remarketing strategies and techniques across multiple ad platforms can skyrocket...
We launched Unfair Advantage in 2020 to better serve businesses starting out their digital marketing journey: here's how it's going so far!
Get ready for the disappearance of UA by migrating to GA4 now. Here's what you need to ensure a smooth transition from UA to GA4.
Unsure of how to set up, turn on, or use enhanced conversions for Google Ads? Our complete guide will help answer all these questions and more.
Looking to better understand the terms relating to the upcoming cookieless world and how they relate to digital marketing? Check out our glossary!
Google Ads account structure can make or break the success of your ad campaigns. Read what it takes to create an efficient and effective account...
Learn about the newest trends that we predict will have the biggest influence on digital marketing in 2023, from privacy to AI technology.
A website redesign is a lengthy and expensive process that involves updating your entire site. Here's how to figure out if you actually need a new...
Could the right automated tool for paid search be the key to success? Or could PPC automation be a hazard if it's not used correctly?
Four uncommoners who have been with the agency for 10 years or longer tell us why they stay and what makes (un)Common Logic an uncommon place to work.
When it's time to hire a marketing agency, it can be hard to know what to look for. See what the show Ted Lasso can teach us about choosing an agency...
Are you aware of the full scope of Facebook paid advertising? Learn best practices and strategies for B2B and B2C advertising to succeed with...
How do you know when you've landed the right job at the right place for you? Read about Account Manager Emily Radcliffe's job-seeking journey!
Why is the core value of "Do What You Say You're Going to Do" so important at (un)Common Logic? Read what Account Manager Clint Phillips says about...
What does "Do The Right Thing" Mean at (un)Common Logic? Read what Ben Liu, one of our Digital Marketing Analysts, has to say about it!
Think strategically, adopt a data-driven mindset, and consider how technology can continue to ensure your tactics are getting you the best results in...
An SEO Analyst talks about why "Communicate Directly and Honestly" is such an important core value for our team and how to improve communications.
A CRO analyst describes how (un)Common Logic lives one of our core values, "Do What It Takes To Deliver Excellent Results," and why it's so important.
A digital marketing analyst describes how (un)Common Logic's team and company culture lives one of its core values, "Have the Right Attitude."
Learn what a local SEO strategy is and how it can help you grow your retail or service business. Get local SEO tips to grow your business today.
The answer: it depends, so it pays to test out this channel as an expansion option. Read this article to learn more about LinkedIn ads!
Who are we and what are we looking for to fill digital marketing jobs? Read on for reflections on hiring from our co-founder.
What do changes in Google's approach to privacy and prior browsing history mean? Read on for insights from an experienced digital marketing...
Want to increase foot traffic in your brick-and-mortar stores? Online marketing with Google local campaigns can help! How? Read this article to learn...
An account manager describes how (un)Common Logic's company culture lives one of its core values, "Always Learn and Try New Things."
A digital marketing practitioner describes what Smart Shopping is and how we beta tested Smart Shopping in Bing for one e-commerce client.
A digital marketing expert provides strategies, tactics, and examples of five areas of SEO to focus on to improve your SEO results in 2021.
A digital marketing professional shows how our approach of strategic thinking and data-driven analysis helped a client break through a business...
A digital marketing professional discusses how COVID-19 has impacted SEO strategy and tactics and provides a real-world example.
A digital marketing professional gives a real-world example on the relationship between strategy and technology when assessing tools and outcomes.
A digital marketing professional gives tips and tricks on how to win against bigger competitors and stretch your digital marketing dollars.
A digital marketing professional gives tips and tricks on how to set up and expand your digital marketing efforts to grow your business.
A digital marketing professional gives tips and tricks to add social media generally and LinkedIn in particular to paid marketing strategy and...
A digital marketing professional gives tips and tricks to create successful, effective B2B marketing campaigns in Facebook.
Learn more about Unfair Advantage, (un)Common Logic's new subsidiary offering digital marketing services to small and medium-sized businesses.
A digital marketing practitioner's professional perspective on why and how to write, test, and measure the success of Responsive Search Ads (RSAs).
A digital marketing practitioner's professional perspective on why and how to track conversions using Google Analytics and Google Tag Manager.
Digital marketing tips from reallocating budget in the funnel to using different ad formats to help get the most of your paid media efforts during...
Saas digital marketing: three long term business trends caused or accelerated by COVID-19 and the Saas industry customer acquisition implications.
Four digital marketing tips for 2020: what the winners are doing with regard to full funnel marketing, attribution models, measurement, and testing.
SEO and PPC advertising are both powerful ways to drive conversions and revenue. Now see what can happen when you combine them!
“Why should I pay for an SEO audit when I can get one for free?” Find out how that free SEO audit could actually cost you.
Discover 5 best practices for your PPC campaigns that can yield impressive results within 1 quarter, plus a bonus tactic.
Content that converts is crucial to the bottom of the marketing funnel. Learn how to create effective content for this stage.
Once you’ve attracted visitors to your site, show them why your solutions are best for them with mid-funnel marketing content. Learn how here.
Once new visitors are on your site, how do you keep their interest and usher them into the buying funnel? With top-of-funnel content.
Some of the most important traffic-generating content doesn’t appear on its own page; learn how SEO content delivers visitors.
Want to increase search engine visibility for your website? Invest in content development! Click here to learn why and how this works.
How can conversion rate optimization increase revenue by $1M in one test? Learn about the importance of CRO for revenue growth.
Backlinks are still important, but they're more challenging to get. Learn how to build and execute a strong backlink strategy in 2019.
If you’re planning a website redesign, you’re likely wondering when SEO should enter the process. We’ll tell you when, why and how.
Google has offered AdWords campaign management services to some accounts. If you’re considering their offer, read this first.
Soon, Bing Ads will be the only platform serving Yahoo Gemini, Oath, and Bing PPC ads. What does that mean for paid search?
Want to know how long it takes for SEO to work? A smart team can deliver results in 90 days, but that’s just the tip of the iceberg, and for good...
What can be achieved in 90 days of (un)Common paid search? See what happens each week as we “glow up” a fashion client’s PPC.
Is B2B paid search a smart investment? That depends on your business and goals. Learn how to tell when it’s the right choice.
A paid search account’s structure seems basic. But smart account structure promotes flexibility, transparency, and cost savings.
10 years ago, we started 360Partners, a digital marketing agency driven by data. We’re proud to announce that 360Partners has become (un)Common Logic.
In March 2018, Google Ads (formerly Google AdWords) announced how they're preparing for the imminent General Data Protection Regulation (GDPR) in the...
Download our checklists for 2018 trends in digital marketing, paid search, SEO, and conversion rate optimization (CRO) - plus an eBook that captures...
We suspect the biggest impact on 2018 conversion rate optimization (CRO) will come from the EU's General Data Protection Regulation (GDPR).
We predict that SEO in 2018 will involve SEO experts making the most of new technologies to help "teach" search engines about how humans think.
For paid search in 2018, we expect to see changes in native and programmatic ads, personalized offers, and the gradual refinement of paid search ads.
Learn about the five forces we predict will influence the biggest changes in digital marketing in 2018, from personalization to AI to mobile (still).
Google and Firefox distrust SSL/TLS certificates issued by Symantec, Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL. What does it mean for your...
In 2017, CRO influenced many major shifts in digital marketing, including customer experience, mobile/multichannel, personalization, and marketing...
Paid search in 2017 changed a lot due to AI and machine learning, programmatic advertising, and the growth and maturing of several channels and...
Most changes for SEO in 2017 were gradual, like shifts in local listings, answer boxes, and voice search. But one change in snippet length was a lot...
Google has updated their algorithm to increase the length of "snippets," the descriptions on search engine results pages. What does that mean for...
Download the resources for "Drowning in Data, But Thirsty for Insight?" - eBooks, checklists, infographics, a case study - and with no form fill...
This video shows why you should go beyond the last click in your paid search audits. Stopping at the last click is a ticket to a paid search horror...
Donna Lagow of 360Partners outlines the second major danger of a paid search audit: ignoring the dragon. It's every bit as dangerous as it sounds.
What's the #1 danger of a paid search audit? Not doing paid search audits in the first place! Yes, they can be intimidating, but you can handle it.
Director of Client Operations Donna Lagow relates a bone-chilling tale of what can happen when automated rules attack a paid search account.
Donna Lagow of 360Partners explores the danger of automated paid search tools and depending on scripts for your paid media bidding.
As Donna Lagow explains at Digital Summit Portland, brand keywords could turn out to be like that plane flight from Final Destination: eventually...
There's more marketing data now than ever, but how do you use it for content? Watch the full presentstion of "Drowning in Data, But Thirsty for...
The most crucial takeaways from the 75-minute session "Drowning in Data, But Thirsty for Insight?", boiled down by Melissa Mines of Bulldog Solutions.
What's the future of marketing data? In this video, Melissa Mines of Bulldog Solutions shows AI-based tools to quantify the qualitative aspects of...
A data-driven culture starts with data-driven hiring: finding smart, analytical people and giving them interesting problems to solve.
Melissa Mines of Bulldog Solutions introduces a simple framework of 3 steps to data-driven content, using scientific and investigative principles.
Elizabeth Crinejo of (un)Common Logic shows a 4-step process to get clean marketing data, manage it, and make it part of your company culture.
This 16-minute marketing data case study video shows how a team used an iterative process to get the most out of an email marketing campaign.
If you're not sure where to begin with developing strong marketing data, Elizabeth Crinejo of 360Partners will walk you through the first steps.
When the six main causes of bad data (AKA data sea monsters) combine, you can see some real problems, as in these 4 real-life cases of data-driven...
Elizabeth Crinejo of (un)Common Logic introduces the 6 main causes of bad marketing data in this video. Does your company have any of these issues?
Elizabeth Crinejo, Director of Client Operations, shows you where to use marketing data in the sales funnel at every stage to inform better content.
To start navigating the data deluge, begin by understanding how the human brain likes to process information. Learn how to make the data more...
Get a feel for how much data is available through these facts and stats, presented by Elizabeth Crinejo of 360Partners. No wonder marketers are...
Many marketing data disasters can be solved and prevented by having a data-driven culture, where team members value data and talk about it regularly.
A look at 4 cases where the "data sea monsters" combined to create devastating data damage for marketing departments and marketing leadership.
Using a three-step framework based on the scientific method, you can apply your marketing data to content strategy and development.
Our company has made the Austin American-Statesman's Top Workplaces list, for the fourth year now. (Our secret? Creating a culture that benefits...
The trick to approaching marketing data is to view it as objectively as possible. Think like a scientist or a detective using this three-step...
Many of these monsters are culture-based, so your leadership will defeat help them. Here's a six-step plan to fixing data problems and righting the...
Just about every data-related frustration stems from one or more of these terrors. From vanity metrics to no clear owner, meet these data sea...
You might not realize how much data we’re surrounded by every day, or how quickly the data deluge is growing. Welcome to the Drowning in Data series.
Download our Digital Marketing Horror Stories ebooks: Paid Search Horror Stories, Display Advertising Horror Stories, or both in one ebook. No form...
In this video, "The Nightmare of Misaligned Goals," (un)Common Logic's Donna Lagow shows the horrors that can result when tactics and strategy don't...
Brands without specific images for text display ads got a nasty surprise earlier this year: automated image selection from stock photos. Behold the...
Display advertising metrics can work for or against you. Their Dr. Jekyll side has invaluable guidance, but Mr. Hyde can distort the results. Choose...
Programmatic display tools can put your ads on undesirable sites, causing the horror known as The Brand-Destroying Disaster of Damaging Placements.
We begin Display Advertising Horror Stories month with the perils of having too many ad impressions on the same page, like wasted spend and ad...
The full video of our Paid Search Horror Stories presentation from Digital Summit Portland can be viewed here. Enjoy the spine-chilling terror.
Paid Search Horror Stories month continues with a look at The Three Fatal Errors of a Paid Search Audit. Is it safe to go into the water?
Have mindless machines taken over your paid search account? Paid Search Horror Stories month faces down the Zombie Nightmare of Automated Bid...
Paid Search Horror Stories month begins with The Misshapen Offspring of Misaligned Goals. Sometimes meeting your numbers can actually kill your...
Retargeting and remarketing are two completely different things - except when they aren't. We do one but not the other - except when we do.
Google's best practices for hiring an SEO expert: look for research-backed recommendations, prepare to pay for an audit, make sure they know your...
Among the biggest changes for SEO in 2016: Google's shift to indexing mobile content first, the Penguin update and voice search gaining steam.
All the changes for PPC in 2016 kept our experts busy, but a few had impacts that could be felt all the way to the C suite. Get our PPC specialists'...
This year's Cyber Monday sales set single-day records and featured some interesting, innovative tactics. Which ones caught our eyes, for better or...
Google's new algorithm identifies malicious links (and assesses penalties) in real time. The need for vigilance over your links has never been...
We've seen a lot of changes in Google’s search engine results page in the past year. How can you adapt your SEO strategy to make them work in your...
Most SEO reports deliver a mountain of data, but strategic SEO reports deliver insight and guidance based on goals and analysis specific to your...
We aren't your typical agency. Our superpower is the ability to deliver data-obsessed, analytics-backed results alongside a transparent, customer-centric account management experience.
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