We calculated the percentage of workers in occupations that have both high AI exposure and high probabilities of computerization, and ranked U.S....
In the digital marketing world, automation seems like the silver bullet for managing Pay-Per-Click (PPC) campaigns efficiently. Advanced tools like...
The effectiveness of digital marketing varies greatly from business to business. While best practices serve as our starting point for a successful...
As digital marketing continues to evolve, Pay-Per-Click (PPC) advertising has become increasingly influenced by automated tools offered by platforms...
In the ever-evolving world of e-commerce, mastering the art of conversion rate optimization (CRO) is crucial for success. Whether you’re a seasoned...
From Shiny Objects to Blinded Vision If you recall our previous blog on Shiny Object Syndrome, we explored how the constant pursuit of the latest...
At (un)Common Logic, we've come to appreciate that each stage of this funnel presents unique opportunities to connect and convert. Central to...
The journey a user takes from discovering your brand to becoming a loyal customer is filled with decision points and potential distractions....
With evolving algorithms, privacy regulations, and loss of tracking, staying ahead in digital marketing requires constant creative and strategic...
In any service business, providing excellence to clients is not a one and done; it’s an ongoing commitment. At (un)Common Logic, our approach to...
In our last article we covered customer life-time value where we discussed how digital marketers can build a strategy not just to measure CLTV, but...
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