Paid Media Strategy
The Dangers of Automation in PPC: Navigating with Caution
Automation in PPC offers numerous benefits, it also presents significant risks if not handled with care.
(un)Common Logic Insights
(un)Common Logic News
Cities With the Most Workers at Risk of AI Job Displacement
We calculated the percentage of workers in occupations that have both high AI exposure and high probabilities of computerization, and ranked U.S....
Barbara Cavness
Jun 18, 2024
Paid Media Strategy
The Hidden Costs of PPC Automation – What Marketers Aren’t Telling You
In the digital marketing world, automation seems like the silver bullet for managing Pay-Per-Click (PPC) campaigns efficiently. Advanced tools like...
Daniel Vardi
Jun 11, 2024
Digital Marketing Strategy
Tailoring Success: The Importance of Customized Solutions in Digital Marketing
The effectiveness of digital marketing varies greatly from business to business. While best practices serve as our starting point for a successful...
Ashlee Andres
Jun 4, 2024
Digital Marketing Strategy
The Perils of Over-Automation in PPC Advertising: A Call for Balanced Strategy
As digital marketing continues to evolve, Pay-Per-Click (PPC) advertising has become increasingly influenced by automated tools offered by platforms...
Daniel Vardi
May 23, 2024
Conversion Rate Optimization
Mastering E-Commerce Conversion Rate: Proven Tips & Tricks
In the ever-evolving world of e-commerce, mastering the art of conversion rate optimization (CRO) is crucial for success. Whether you’re a seasoned...
Cameron Knight
May 17, 2024
Digital Marketing Strategy
7 Pitfalls of KPI Tunnel Vision
From Shiny Objects to Blinded Vision If you recall our previous blog on Shiny Object Syndrome, we explored how the constant pursuit of the latest...
Sue Koch
May 14, 2024
Digital Marketing Strategy
Landing Pages for Every Step of the Marketing Funnel
At (un)Common Logic, we've come to appreciate that each stage of this funnel presents unique opportunities to connect and convert. Central to...
Daniel Vardi
May 7, 2024
Conversion Rate Optimization
How to Set Up and Improve Conversion Funnels
The journey a user takes from discovering your brand to becoming a loyal customer is filled with decision points and potential distractions....
Kat Shenkan
Apr 30, 2024
Paid Social Media Strategy
10 Strategies for Mastering Meta Ads
With evolving algorithms, privacy regulations, and loss of tracking, staying ahead in digital marketing requires constant creative and strategic...
Daniel Vardi
Apr 16, 2024
Digital Marketing Strategy
(un)Common Logic on Client Service: Ongoing Optimizations
In any service business, providing excellence to clients is not a one and done; it’s an ongoing commitment. At (un)Common Logic, our approach to...
Sammy Brown
Apr 9, 2024
Digital Marketing Strategy
The Role of PPC in Customer Engagement & Increasing CLTV
In our last article we covered customer life-time value where we discussed how digital marketers can build a strategy not just to measure CLTV, but...
Daniel Vardi
Apr 2, 2024
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