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Get the Digital Marketing Horror Stories eBooks

Download our Digital Marketing Horror Stories ebooks: Paid Search Horror Stories, Display Advertising Horror Stories, or both in one ebook. No form...

(un)Common Logic Oct 12, 2017

Display & Remarketing

The Mind-Melting Mismatches of Automated Image Selection

Brands without specific images for text display ads got a nasty surprise earlier this year: automated image selection from stock photos. Behold the...

(un)Common Logic Sep 25, 2017

Display & Remarketing

Friend or Fiend: Choose Your Display Advertising Metrics Carefully

Display advertising metrics can work for or against you. Their Dr. Jekyll side has invaluable guidance, but Mr. Hyde can distort the results. Choose...

(un)Common Logic Sep 18, 2017

Display & Remarketing

Damaging Placements: The Swirling Vortex of Bad Display Engagement, Part 2

Programmatic display tools can put your ads on undesirable sites, causing the horror known as The Brand-Destroying Disaster of Damaging Placements.

(un)Common Logic Sep 11, 2017

Display & Remarketing

Excessive Impressions: The Swirling Vortex of Bad Display Engagement, Part 1

We begin Display Advertising Horror Stories month with the perils of having too many ad impressions on the same page, like wasted spend and ad...

(un)Common Logic Sep 5, 2017

Display & Remarketing

How Retargeting Differs from Remarketing – Or Does It?

Retargeting and remarketing are two completely different things - except when they aren't. We do one but not the other - except when we do.

(un)Common Logic Apr 18, 2017

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Get the Digital Marketing Horror Stories eBooks

The Mind-Melting Mismatches of Automated Image Selection

Friend or Fiend: Choose Your Display Advertising Metrics Carefully

Damaging Placements: The Swirling Vortex of Bad Display Engagement, Part 2

Excessive Impressions: The Swirling Vortex of Bad Display Engagement, Part 1

How Retargeting Differs from Remarketing – Or Does It?

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