(un)Common Logic Blog

Data & Analytics

Marketing Analytics Your Stakeholders Will Actually Trust

Marketing analytics that persuade: align metrics with revenue, craft data stories execs trust, and protect spend with insights that drive action.

Daniel Vardi Jul 30, 2025

Digital Marketing Strategy

Why Your “Best-Performing” PPC Campaigns Might Be Misleading You: A Reality Check for E-Commerce Brands

PPC analytics can be deceiving, ROAS and CTR do not always mean profit. Learn how to optimize your e-commerce PPC strategy for real revenue growth...

Ashlee Andres May 20, 2025

Data & Analytics

HubSpot vs. Marketo vs. Pardot for Scaling Brands

Marketing automation platform is crucial. Compare HubSpot, Marketo, and Pardot to find the best for CRM automation, lead nurturing, & campaign...

Daniel Vardi May 6, 2025

Business Strategy

Are You Measuring the Right Marketing Metrics? A Data-Driven Guide for Aftermarket Auto Brands

Optimize your aftermarket auto brand's marketing with revenue-driven KPIs and effective lead tracking to ensure your efforts translate to actual...

Emily Radcliffe Apr 22, 2025

Digital Marketing Strategy

B2B Data-Driven Marketing: Using Analytics to Inform 2025 Strategy

Discover how B2B data-driven marketing can enhance your 2025 strategy. Leverage analytics for smarter decisions and improved performance.

Donna Lagow Mar 25, 2025

Data & Analytics

Master GA4 Features & How to Use It for Digital Marketing Success

Boost your digital marketing success with (un)Common Logic's guide to Google Analytics 4 (GA4). Discover essential GA4 features to optimize...

Juan Izquierdo Nov 5, 2024

Data & Analytics

Mastering Analytics for Digital Marketing Success

Understand the power of audience insights and analytics to drive successful lead generation and e-commerce strategies!

Jeffrey Gumbo Oct 29, 2024

Data & Analytics

How Can Google Analytics and GA4 Transform Your Business Strategy?

Unlock (un)Common Insights: Discover How Google Analytics and GA4 Can Revolutionize Your Business Strategy!

Dajin Kim Mar 19, 2024

Data & Analytics

Get All the Resources for Drowning in Data, But Thirsty for Insight?

Download the resources for "Drowning in Data, But Thirsty for Insight?" - eBooks, checklists, infographics, a case study - and with no form fill...

(un)Common Logic Dec 4, 2017

Data & Analytics

Video: Full Presentation of Drowning in Data, But Thirsty for Insight?

There's more marketing data now than ever, but how do you use it for content? Watch the full presentstion of "Drowning in Data, But Thirsty for...

(un)Common Logic Dec 1, 2017

Data & Analytics

Video: Takeaways from Drowning in Data, But Thirsty for Insight?

The most crucial takeaways from the 75-minute session "Drowning in Data, But Thirsty for Insight?", boiled down by Melissa Mines of Bulldog Solutions.

(un)Common Logic Dec 1, 2017

Data & Analytics

Video: The Future of Marketing Data

What's the future of marketing data? In this video, Melissa Mines of Bulldog Solutions shows AI-based tools to quantify the qualitative aspects of...

(un)Common Logic Dec 1, 2017

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Marketing Analytics Your Stakeholders Will Actually Trust

Why Your “Best-Performing” PPC Campaigns Might Be Misleading You: A Reality Check for E-Commerce Brands

HubSpot vs. Marketo vs. Pardot for Scaling Brands

Are You Measuring the Right Marketing Metrics? A Data-Driven Guide for Aftermarket Auto Brands

B2B Data-Driven Marketing: Using Analytics to Inform 2025 Strategy

Master GA4 Features & How to Use It for Digital Marketing Success

Mastering Analytics for Digital Marketing Success

How Can Google Analytics and GA4 Transform Your Business Strategy?

Get All the Resources for Drowning in Data, But Thirsty for Insight?

Video: Full Presentation of Drowning in Data, But Thirsty for Insight?

Video: Takeaways from Drowning in Data, But Thirsty for Insight?

Video: The Future of Marketing Data

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