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Data & Analytics

Approaching Marketing Data Like a Scientist

The trick to approaching marketing data is to view it as objectively as possible. Think like a scientist or a detective using this three-step...

(un)Common Logic Nov 6, 2017
Data & Analytics

The Six Data Sea Monsters

Just about every data-related frustration stems from one or more of these terrors. From vanity metrics to no clear owner, meet these data sea...

(un)Common Logic Oct 23, 2017
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