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Data & Analytics

The Damage Done by Data Sea Monsters

A look at 4 cases where the "data sea monsters" combined to create devastating data damage for marketing departments and marketing leadership.

(un)Common Logic Nov 20, 2017
Data & Analytics

Applying Data to Content

Using a three-step framework based on the scientific method, you can apply your marketing data to content strategy and development.

(un)Common Logic Nov 13, 2017
Data & Analytics

Approaching Marketing Data Like a Scientist

The trick to approaching marketing data is to view it as objectively as possible. Think like a scientist or a detective using this three-step...

(un)Common Logic Nov 6, 2017
Data & Analytics

The Six Data Sea Monsters

Just about every data-related frustration stems from one or more of these terrors. From vanity metrics to no clear owner, meet these data sea...

(un)Common Logic Oct 23, 2017
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