Paid Media Strategy
The Dangers of Automation in PPC: Navigating with Caution
Automation in PPC offers numerous benefits, it also presents significant risks if not handled with care.
(un)Common Logic Insights
Paid Media Strategy
The Hidden Costs of PPC Automation – What Marketers Aren’t Telling You
In the digital marketing world, automation seems like the silver bullet for managing Pay-Per-Click (PPC) campaigns efficiently. Advanced tools like...
Daniel Vardi
Jun 11, 2024
Paid Media Strategy
PPC Today: AI, Data Privacy, Attribution, and Authenticity
Read about how to navigate AI, data privacy, attribution, and authenticity to win in today's highly competitive paid media space.
Sammy Brown
Feb 27, 2024
Paid Media Strategy
5 Reasons to Run Brand Paid Media Campaigns
Running brand PPC campaigns may seem counter-intuitive, but they're an important part of a successful digital marketing strategy. Here's why.
Yelena Oleshkevich
Dec 18, 2023
Paid Media Strategy
Marketing Tools Needed to Grow B2B Companies
As a B2B grows, additional marketing tools can improve efficiencies AND effectiveness - check out which ones we recommend and why!
Daniel Vardi
Oct 17, 2023
Paid Media Strategy
Paid Social Strategies and Tactics for B2B Marketing
Many think paid social doesn't make sense for B2B - check out our tips and tricks for making it work for your business!
Daniel Vardi
Oct 2, 2023
Paid Media Strategy
Digital Marketer’s Guide to Developing a Black Friday Marketing Strategy
Read our seven-step guide to setting up a Black Friday digital marketing strategy, including some special tactical considerations.
Cameron Knight
Sep 25, 2023
Paid Media Strategy
Using Paid Media to Drive Ongoing eCommerce Growth: A Success Story
Read about how applying our full-funnel, always-testing approach led to quarter-after-quarter, year-over-year growth for our automotive ecommerce...
Emily Radcliffe
Sep 18, 2023
Paid Media Strategy
How to Plan, Launch, and Optimize Successful Paid Media Campaigns in Digital Marketing
(un)Common Logic shares time-tested, data-proven best practices to plan, launch, and optimize successful paid media campaigns. See how we do it.
Yelena Oleshkevich
Aug 30, 2023
Paid Media Strategy
Best Practices & Tips for Writing Compelling PPC Ad Copy
Save your ad budget and boost conversions by following these best practices and tips for writing compelling PPC advertising copy.
Jordyn Kirtley
Aug 10, 2023
Paid Media Strategy
Automated Bidding Strategies: What, Why, How & When to Use Them
Check out an experienced digital marketing practitioner's analysis and recommendations regarding automated bidding strategies and tactics.
Annie Duke
Jun 20, 2023
Paid Media Strategy
Programmatic Strategies and Tactics for B2B Marketing
Implementing and measuring programmatic advertising can be overwhelming for B2B marketers: check out our strategies and tactics for success!
Daniel Vardi
Jun 13, 2023
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