(un)Common Logic shares time-tested, data-proven best practices to plan, launch, and optimize successful paid media campaigns. See how we do it.
Save your ad budget and boost conversions by following these best practices and tips for writing compelling PPC advertising copy.
Check out an experienced digital marketing practitioner's analysis and recommendations regarding automated bidding strategies and tactics.
Implementing and measuring programmatic advertising can be overwhelming for B2B marketers: check out our strategies and tactics for success!
Maximize your B2B marketing results and minimize wasted spend: check out our full-funnel strategies and tactics for search channel marketing!
Improve your B2B marketing efforts by addressing the gap between sales and marketing: read about why, how, and the impact of closing the gap!
Want to know what incrementality testing is and how it impacts your paid media efforts? Learn all about incrementality testing from our experts!
Quality score reflects search engines' perception of your ads and affects your costs. Read how to improve your ads' quality score and reduce ad costs!
In the land of leads, generation is king, while nurturing is more like the exchequer. Most companies focus their marketing budget on lead generation,...
Are you struggling with how to verify leads? Check out these tips from our experts on lead validation and handling CRM data.
Want to learn the best international PPC strategy that works? Find specific international PPC campaign strategies & tactics that will increase your...
Looking to elevate your digital marketing? Learn how leveraging remarketing strategies and techniques across multiple ad platforms can skyrocket...
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