In this video, "The Nightmare of Misaligned Goals," (un)Common Logic's Donna Lagow shows the horrors that can result when tactics and strategy don't...
The full video of our Paid Search Horror Stories presentation from Digital Summit Portland can be viewed here. Enjoy the spine-chilling terror.
Paid Search Horror Stories month continues with a look at The Three Fatal Errors of a Paid Search Audit. Is it safe to go into the water?
Have mindless machines taken over your paid search account? Paid Search Horror Stories month faces down the Zombie Nightmare of Automated Bid...
Paid Search Horror Stories month begins with The Misshapen Offspring of Misaligned Goals. Sometimes meeting your numbers can actually kill your...
All the changes for PPC in 2016 kept our experts busy, but a few had impacts that could be felt all the way to the C suite. Get our PPC specialists'...
This year's Cyber Monday sales set single-day records and featured some interesting, innovative tactics. Which ones caught our eyes, for better or...
These six paid search challenges will keep your team focused on innovation and improvement so your paid media account performance doesn't get stale.
The holiday season is make-or-break for most ecommerce companies. But is your paid search ecommerce account ready for the holidays? Here's how to get...
To get more value from paid media advertising, lower your costs per click by raising your ads' Quality Score. Learn the 3 components of Quality Score...
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