A digital marketing professional gives tips and tricks on how to win against bigger competitors and stretch your digital marketing dollars.
A digital marketing practitioner's professional perspective on why and how to write, test, and measure the success of Responsive Search Ads (RSAs).
Digital marketing tips from reallocating budget in the funnel to using different ad formats to help get the most of your paid media efforts during...
SEO and PPC advertising are both powerful ways to drive conversions and revenue. Now see what can happen when you combine them!
Discover 5 best practices for your PPC campaigns that can yield impressive results within 1 quarter, plus a bonus tactic.
Google has offered AdWords campaign management services to some accounts. If you’re considering their offer, read this first.
Soon, Bing Ads will be the only platform serving Yahoo Gemini, Oath, and Bing PPC ads. What does that mean for paid search?
What can be achieved in 90 days of (un)Common paid search? See what happens each week as we “glow up” a fashion client’s PPC.
Is B2B paid search a smart investment? That depends on your business and goals. Learn how to tell when it’s the right choice.
A paid search account’s structure seems basic. But smart account structure promotes flexibility, transparency, and cost savings.
In March 2018, Google Ads (formerly Google AdWords) announced how they're preparing for the imminent General Data Protection Regulation (GDPR) in the...
For paid search in 2018, we expect to see changes in native and programmatic ads, personalized offers, and the gradual refinement of paid search ads.
We aren't your typical agency. Our superpower is the ability to deliver data-obsessed, analytics-backed results alongside a transparent, customer-centric account management experience.
(un)Common Logic’s digital marketing experts are relentless in their pursuit of optimization, meticulous in their approach, and authentic in their customer service.
