Google has offered AdWords campaign management services to some accounts. If you’re considering their offer, read this first.
Soon, Bing Ads will be the only platform serving Yahoo Gemini, Oath, and Bing PPC ads. What does that mean for paid search?
What can be achieved in 90 days of (un)Common paid search? See what happens each week as we “glow up” a fashion client’s PPC.
Is B2B paid search a smart investment? That depends on your business and goals. Learn how to tell when it’s the right choice.
A paid search account’s structure seems basic. But smart account structure promotes flexibility, transparency, and cost savings.
In March 2018, Google Ads (formerly Google AdWords) announced how they're preparing for the imminent General Data Protection Regulation (GDPR) in the...
For paid search in 2018, we expect to see changes in native and programmatic ads, personalized offers, and the gradual refinement of paid search ads.
Paid search in 2017 changed a lot due to AI and machine learning, programmatic advertising, and the growth and maturing of several channels and...
This video shows why you should go beyond the last click in your paid search audits. Stopping at the last click is a ticket to a paid search horror...
Donna Lagow of 360Partners outlines the second major danger of a paid search audit: ignoring the dragon. It's every bit as dangerous as it sounds.
What's the #1 danger of a paid search audit? Not doing paid search audits in the first place! Yes, they can be intimidating, but you can handle it.
Director of Client Operations Donna Lagow relates a bone-chilling tale of what can happen when automated rules attack a paid search account.
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