Paid Media Strategy
7 Smart Ways to Combine SEO and PPC
SEO and PPC advertising are both powerful ways to drive conversions and revenue. Now see what can happen when you combine them!
(un)Common Logic Blog
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Paid Media Strategy
5 Best Practices to Boost Paid Search Performance Quickly
Discover 5 best practices for your PPC campaigns that can yield impressive results within 1 quarter, plus a bonus tactic.
(un)Common Logic
Mar 19, 2019
Paid Media Strategy
Google Offers to Manage Your Ad Campaigns. Should You Take Them Up on It?
Google has offered AdWords campaign management services to some accounts. If you’re considering their offer, read this first.
Jim McKinley
Jan 31, 2019
Paid Media Strategy
What Does the Latest Bing-Yahoo Ads Deal Mean for Paid Search?
Soon, Bing Ads will be the only platform serving Yahoo Gemini, Oath, and Bing PPC ads. What does that mean for paid search?
Annie Duke
Jan 29, 2019
Paid Media Strategy
(un)Common Paid Search: The First 90 Days
What can be achieved in 90 days of (un)Common paid search? See what happens each week as we “glow up” a fashion client’s PPC.
Annie Duke
Jan 15, 2019
Paid Media Strategy
Does Paid Search Work for B2B? Maybe
Is B2B paid search a smart investment? That depends on your business and goals. Learn how to tell when it’s the right choice.
(un)Common Logic
Jan 10, 2019
Paid Media Strategy
Account Structure: The Secret Weapon for Paid Search
A paid search account’s structure seems basic. But smart account structure promotes flexibility, transparency, and cost savings.
Ashlee Andres
Jan 8, 2019
Paid Media Strategy
Google Ads Policy Update pre-GDPR
In March 2018, Google Ads (formerly Google AdWords) announced how they're preparing for the imminent General Data Protection Regulation (GDPR) in the...
Josh Cuttill
Apr 10, 2018
Paid Media Strategy
Paid Search 2018: The Next Big Things
For paid search in 2018, we expect to see changes in native and programmatic ads, personalized offers, and the gradual refinement of paid search ads.
Ashlee Andres
Jan 31, 2018
Paid Media Strategy
The Top 5 Developments of Paid Search in 2017
Paid search in 2017 changed a lot due to AI and machine learning, programmatic advertising, and the growth and maturing of several channels and...
(un)Common Logic
Dec 18, 2017
Paid Media Strategy
Video: Audits: Beyond the Last Click – Paid Search Horror Stories
This video shows why you should go beyond the last click in your paid search audits. Stopping at the last click is a ticket to a paid search horror...
Donna Lagow
Dec 1, 2017
Paid Media Strategy
Video: Audits: Don’t Ignore the Dragon – Paid Search Horror Stories
Donna Lagow of 360Partners outlines the second major danger of a paid search audit: ignoring the dragon. It's every bit as dangerous as it sounds.
Donna Lagow
Dec 1, 2017
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