Paid Media Strategy
Does Paid Search Work for B2B? Maybe
Is B2B paid search a smart investment? That depends on your business and goals. Learn how to tell when it’s the right choice.
(un)Common Logic Insights
Paid Media Strategy
Account Structure: The Secret Weapon for Paid Search
A paid search account’s structure seems basic. But smart account structure promotes flexibility, transparency, and cost savings.
Ashlee Andres
Jan 8, 2019
Paid Media Strategy
Google Ads Policy Update pre-GDPR
In March 2018, Google Ads (formerly Google AdWords) announced how they're preparing for the imminent General Data Protection Regulation (GDPR) in the...
Josh Cuttill
Apr 10, 2018
Paid Media Strategy
Paid Search 2018: The Next Big Things
For paid search in 2018, we expect to see changes in native and programmatic ads, personalized offers, and the gradual refinement of paid search ads.
Ashlee Andres
Jan 31, 2018
Paid Media Strategy
The Top 5 Developments of Paid Search in 2017
Paid search in 2017 changed a lot due to AI and machine learning, programmatic advertising, and the growth and maturing of several channels and...
(un)Common Logic
Dec 18, 2017
Paid Media Strategy
Video: Audits: Beyond the Last Click – Paid Search Horror Stories
This video shows why you should go beyond the last click in your paid search audits. Stopping at the last click is a ticket to a paid search horror...
Donna Lagow
Dec 1, 2017
Paid Media Strategy
Video: Audits: Don’t Ignore the Dragon – Paid Search Horror Stories
Donna Lagow of 360Partners outlines the second major danger of a paid search audit: ignoring the dragon. It's every bit as dangerous as it sounds.
Donna Lagow
Dec 1, 2017
Paid Media Strategy
Video: The Danger of Not Doing Paid Search Audits
What's the #1 danger of a paid search audit? Not doing paid search audits in the first place! Yes, they can be intimidating, but you can handle it.
Donna Lagow
Dec 1, 2017
Paid Media Strategy
Video: When Automated Rules Attack a Paid Search Account
Director of Client Operations Donna Lagow relates a bone-chilling tale of what can happen when automated rules attack a paid search account.
Donna Lagow
Dec 1, 2017
Paid Media Strategy
Video: Rise of the Scripts – The Danger of Automated Paid Search Tools
Donna Lagow of 360Partners explores the danger of automated paid search tools and depending on scripts for your paid media bidding.
Donna Lagow
Dec 1, 2017
Paid Media Strategy
Video: The Menace of Brand Keywords to Paid Search
As Donna Lagow explains at Digital Summit Portland, brand keywords could turn out to be like that plane flight from Final Destination: eventually...
Donna Lagow
Dec 1, 2017
Paid Media Strategy
Get the Digital Marketing Horror Stories eBooks
Download our Digital Marketing Horror Stories ebooks: Paid Search Horror Stories, Display Advertising Horror Stories, or both in one ebook. No form...
(un)Common Logic
Oct 12, 2017
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