The effectiveness of digital marketing varies greatly from business to business. While best practices serve as our starting point for a successful digital strategy, it is important to recognize that these are umbrella tactics that require expertise to create a recipe designed to cater to your unique tastebuds.
Here’s what we consider when developing customized solutions for our clients:
Business Goals: Every strategy begins with a clear understanding of what the business aims to achieve in the short and long term. Whether it’s increasing sales, building brand awareness, or entering a new market, the goals set the direction for all subsequent actions.
Industry Specifics: Empowered with 15+ years across a variety of industry shapes and sizes, the nature of the industry plays a significant role in shaping our digital marketing strategies. We blend experience with ingredients from your industry trends, audience research, and more to arrive at strategies to stand out in a crowded field.
Competitive Position: Understanding your business’s position relative to competitors allows the agency to craft strategies that maximize unique selling propositions and performance.
Target Audience: A deep dive into the target audience’s preferences, behaviors, and online habits ensures that the marketing efforts resonate with the people most likely to convert.
Data-Driven Insights: We harness the power of data to make informed decisions. By analyzing your business’s historical data along with industry trends, we can identify what works best for your unique situation. This data-driven approach helps in fine-tuning our strategies, ensuring they are not only customized but also effective.
Ongoing Optimizations: The digital world is constantly evolving, and so should your marketing strategies. Our commitment does not end with the initial strategy implementation. We continuously monitor the performance, gather feedback, and make necessary adjustments. This iterative process ensures that the strategy remains relevant and impactful over time.
At (un)Common Logic, we do not just apply a standard template to every client.
We start with a comprehensive kick-off questionnaire to understand your unique business and needs. Our approach involves a thorough analysis of these factors alongside audits of your current efforts to develop a go-forward strategy. This level of customization helps ensure that marketing dollars and initiatives are spent effectively toward your goals.
In today’s fast-paced digital world, customization is not just an advantage; it’s a necessity for success. Customized solutions in digital marketing allow businesses to effectively reach their audience, outperform competitors, and achieve their unique goals. At (un)Common Logic, we’re committed to delivering tailored strategies that drive real results.
Does it work?
In addressing the challenges faced by an online university in their PPC campaign, (un)Common Logic considered several key issues. The university was struggling to meet their monthly lead goal and the leads they were acquiring were of low quality.
To counter these challenges, (un)Common Logic’s plan included several strategic changes. We adjusted the conversion goals to focus on quality over quantity, segmented campaigns and ad groups to reduce internal competition, launched display campaigns as part of a full-funnel marketing strategy, and leveraged CRM for strategic insights to inform bidding decisions.
The results of these efforts were impressive. (un)Common Logic’s restructuring led to more than a 2X increase in qualified lead volume alongside a 21% decrease in cost per lead, demonstrating a significant improvement in both lead quantity and cost efficiency compared to the previous year. These results would not be possible if we just applied a “one-size fits all” strategy template.
Crafting a successful digital marketing plan is akin to making a complex recipe. It requires the right ingredients, precise measurements, and an understanding of how different elements combine to create a satisfying whole.
Contact us to talk about how our customized approach can help solve your digital marketing challenges.