Donna Lagow of 360Partners explores the danger of automated paid search tools and depending on scripts for your paid media bidding.
As Donna Lagow explains at Digital Summit Portland, brand keywords could turn out to be like that plane flight from Final Destination: eventually...
There's more marketing data now than ever, but how do you use it for content? Watch the full presentstion of "Drowning in Data, But Thirsty for...
The most crucial takeaways from the 75-minute session "Drowning in Data, But Thirsty for Insight?", boiled down by Melissa Mines of Bulldog Solutions.
What's the future of marketing data? In this video, Melissa Mines of Bulldog Solutions shows AI-based tools to quantify the qualitative aspects of...
A data-driven culture starts with data-driven hiring: finding smart, analytical people and giving them interesting problems to solve.
Melissa Mines of Bulldog Solutions introduces a simple framework of 3 steps to data-driven content, using scientific and investigative principles.
Elizabeth Crinejo of (un)Common Logic shows a 4-step process to get clean marketing data, manage it, and make it part of your company culture.
This 16-minute marketing data case study video shows how a team used an iterative process to get the most out of an email marketing campaign.
If you're not sure where to begin with developing strong marketing data, Elizabeth Crinejo of 360Partners will walk you through the first steps.
When the six main causes of bad data (AKA data sea monsters) combine, you can see some real problems, as in these 4 real-life cases of data-driven...
Elizabeth Crinejo of (un)Common Logic introduces the 6 main causes of bad marketing data in this video. Does your company have any of these issues?
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