(un)Common Logic Insights

Paid Media Strategy

The Three Fatal Errors of a Paid Search Audit

Paid Search Horror Stories month continues with a look at The Three Fatal Errors of a Paid Search Audit. Is it safe to go into the water?

Paid Media Strategy

How Meeting Numbers Was Killing the Client

Paid Search Horror Stories month begins with The Misshapen Offspring of Misaligned Goals. Sometimes meeting your numbers can actually kill your...

Organic Search Strategy

Google’s Advice for Hiring an SEO Expert

Google's best practices for hiring an SEO expert: look for research-backed recommendations, prepare to pay for an audit, make sure they know your...

Paid Media Strategy

The Most Major Marketing Changes for PPC in 2016

All the changes for PPC in 2016 kept our experts busy, but a few had impacts that could be felt all the way to the C suite. Get our PPC specialists'...

Paid Media Strategy

Cyber Monday 2016: What Caught Our Attention

This year's Cyber Monday sales set single-day records and featured some interesting, innovative tactics. Which ones caught our eyes, for better or...

Organic Search Strategy

Is Your Website More Vulnerable Than You Realize?

Google's new algorithm identifies malicious links (and assesses penalties) in real time. The need for vigilance over your links has never been...

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