This video shows why you should go beyond the last click in your paid search audits. Stopping at the last click is a ticket to a paid search horror...
Donna Lagow of 360Partners outlines the second major danger of a paid search audit: ignoring the dragon. It's every bit as dangerous as it sounds.
What's the #1 danger of a paid search audit? Not doing paid search audits in the first place! Yes, they can be intimidating, but you can handle it.
Director of Client Operations Donna Lagow relates a bone-chilling tale of what can happen when automated rules attack a paid search account.
Donna Lagow of 360Partners explores the danger of automated paid search tools and depending on scripts for your paid media bidding.
As Donna Lagow explains at Digital Summit Portland, brand keywords could turn out to be like that plane flight from Final Destination: eventually...
There's more marketing data now than ever, but how do you use it for content? Watch the full presentstion of "Drowning in Data, But Thirsty for...
The most crucial takeaways from the 75-minute session "Drowning in Data, But Thirsty for Insight?", boiled down by Melissa Mines of Bulldog Solutions.
What's the future of marketing data? In this video, Melissa Mines of Bulldog Solutions shows AI-based tools to quantify the qualitative aspects of...
A data-driven culture starts with data-driven hiring: finding smart, analytical people and giving them interesting problems to solve.
Melissa Mines of Bulldog Solutions introduces a simple framework of 3 steps to data-driven content, using scientific and investigative principles.
Elizabeth Crinejo of (un)Common Logic shows a 4-step process to get clean marketing data, manage it, and make it part of your company culture.
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