Melissa Mines of Bulldog Solutions introduces a simple framework of 3 steps to data-driven content, using scientific and investigative principles.
Elizabeth Crinejo of (un)Common Logic shows a 4-step process to get clean marketing data, manage it, and make it part of your company culture.
This 16-minute marketing data case study video shows how a team used an iterative process to get the most out of an email marketing campaign.
If you're not sure where to begin with developing strong marketing data, Elizabeth Crinejo of 360Partners will walk you through the first steps.
When the six main causes of bad data (AKA data sea monsters) combine, you can see some real problems, as in these 4 real-life cases of data-driven...
Elizabeth Crinejo of (un)Common Logic introduces the 6 main causes of bad marketing data in this video. Does your company have any of these issues?
Elizabeth Crinejo, Director of Client Operations, shows you where to use marketing data in the sales funnel at every stage to inform better content.
To start navigating the data deluge, begin by understanding how the human brain likes to process information. Learn how to make the data more...
Get a feel for how much data is available through these facts and stats, presented by Elizabeth Crinejo of 360Partners. No wonder marketers are...
Many marketing data disasters can be solved and prevented by having a data-driven culture, where team members value data and talk about it regularly.
A look at 4 cases where the "data sea monsters" combined to create devastating data damage for marketing departments and marketing leadership.
Using a three-step framework based on the scientific method, you can apply your marketing data to content strategy and development.
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