(un)Common Logic Blog

Digital Marketing: Now What? How to Get the Most Out of Paid Search During COVID-19

Digital marketing tips from reallocating budget in the funnel to using different ad formats to help get the most of your paid media efforts during...

(un)Common Logic Jun 8, 2020

Digital Marketing Strategy

SaaS Digital Marketing: Now What? The Impact of COVID-19 on Customer Acquisition

Saas digital marketing: three long term business trends caused or accelerated by COVID-19 and the Saas industry customer acquisition implications.

Jim McKinley May 7, 2020

Digital Marketing Strategy

Four Digital Marketing Tips for 2020: What the Winners are Doing

Four digital marketing tips for 2020: what the winners are doing with regard to full funnel marketing, attribution models, measurement, and testing.

Jim McKinley Apr 6, 2020

Paid Media Strategy

7 Smart Ways to Combine SEO and PPC

SEO and PPC advertising are both powerful ways to drive conversions and revenue. Now see what can happen when you combine them!

(un)Common Logic Mar 27, 2019

Organic Search Strategy

Is That Free SEO Audit Worth It?

“Why should I pay for an SEO audit when I can get one for free?” Find out how that free SEO audit could actually cost you.

Donna Lagow Mar 21, 2019

Paid Media Strategy

5 Best Practices to Boost Paid Search Performance Quickly

Discover 5 best practices for your PPC campaigns that can yield impressive results within 1 quarter, plus a bonus tactic.

(un)Common Logic Mar 19, 2019

Organic Search Strategy

Content That Converts for the Bottom of the Marketing Funnel

Content that converts is crucial to the bottom of the marketing funnel. Learn how to create effective content for this stage.

(un)Common Logic Mar 14, 2019

Organic Search Strategy

For Your Consideration: Content for the Middle of the Funnel

Once you’ve attracted visitors to your site, show them why your solutions are best for them with mid-funnel marketing content. Learn how here.

(un)Common Logic Mar 12, 2019

Organic Search Strategy

How To Entice New Visitors with Top-Of-Funnel Content

Once new visitors are on your site, how do you keep their interest and usher them into the buying funnel? With top-of-funnel content.

(un)Common Logic Mar 7, 2019

Organic Search Strategy

Unexpected Ways Content Gets Visitors to Your Website

Some of the most important traffic-generating content doesn’t appear on its own page; learn how SEO content delivers visitors.

(un)Common Logic Mar 5, 2019

Organic Search Strategy

Increase Search Engine Visibility with Content Development

Want to increase search engine visibility for your website? Invest in content development! Click here to learn why and how this works.

(un)Common Logic Feb 27, 2019

Conversion Rate Optimization

Why Conversion Rate Optimization Matters: How CRO Added $1 Million in Annual Revenue

How can conversion rate optimization increase revenue by $1M in one test? Learn about the importance of CRO for revenue growth.

Josh Cuttill Feb 15, 2019

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Digital Marketing: Now What? How to Get the Most Out of Paid Search During COVID-19

SaaS Digital Marketing: Now What? The Impact of COVID-19 on Customer Acquisition

Four Digital Marketing Tips for 2020: What the Winners are Doing

7 Smart Ways to Combine SEO and PPC

Is That Free SEO Audit Worth It?

5 Best Practices to Boost Paid Search Performance Quickly

Content That Converts for the Bottom of the Marketing Funnel

For Your Consideration: Content for the Middle of the Funnel

How To Entice New Visitors with Top-Of-Funnel Content

Unexpected Ways Content Gets Visitors to Your Website

Increase Search Engine Visibility with Content Development

Why Conversion Rate Optimization Matters: How CRO Added $1 Million in Annual Revenue

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