Data & Analytics
Video: Data-Driven Hiring
A data-driven culture starts with data-driven hiring: finding smart, analytical people and giving them interesting problems to solve.
(un)Common Logic Insights
Data & Analytics
Video: 3 Steps to Data-Driven Content
Melissa Mines of Bulldog Solutions introduces a simple framework of 3 steps to data-driven content, using scientific and investigative principles.
(un)Common Logic
Dec 1, 2017
Data & Analytics
Video: Four Steps to Clean Marketing Data
Elizabeth Crinejo of (un)Common Logic shows a 4-step process to get clean marketing data, manage it, and make it part of your company culture.
(un)Common Logic
Dec 1, 2017
Data & Analytics
Video: Marketing Data Case Study – Dominating with Data
This 16-minute marketing data case study video shows how a team used an iterative process to get the most out of an email marketing campaign.
(un)Common Logic
Dec 1, 2017
Data & Analytics
Video: First Steps to Strong Marketing Data
If you're not sure where to begin with developing strong marketing data, Elizabeth Crinejo of 360Partners will walk you through the first steps.
(un)Common Logic
Dec 1, 2017
Data & Analytics
Video: The Effects of Bad Data
When the six main causes of bad data (AKA data sea monsters) combine, you can see some real problems, as in these 4 real-life cases of data-driven...
(un)Common Logic
Nov 30, 2017
Data & Analytics
Video: The Six Causes of Bad Marketing Data
Elizabeth Crinejo of (un)Common Logic introduces the 6 main causes of bad marketing data in this video. Does your company have any of these issues?
(un)Common Logic
Nov 30, 2017
Data & Analytics
Video: Marketing Data in the Sales Funnel
Elizabeth Crinejo, Director of Client Operations, shows you where to use marketing data in the sales funnel at every stage to inform better content.
(un)Common Logic
Nov 30, 2017
Data & Analytics
Video: Navigating the Data Deluge
To start navigating the data deluge, begin by understanding how the human brain likes to process information. Learn how to make the data more...
(un)Common Logic
Nov 30, 2017
Data & Analytics
Video: The Data Deluge
Get a feel for how much data is available through these facts and stats, presented by Elizabeth Crinejo of 360Partners. No wonder marketers are...
(un)Common Logic
Nov 30, 2017
Data & Analytics
Building a Data-Driven Culture
Many marketing data disasters can be solved and prevented by having a data-driven culture, where team members value data and talk about it regularly.
(un)Common Logic
Nov 27, 2017
Data & Analytics
The Damage Done by Data Sea Monsters
A look at 4 cases where the "data sea monsters" combined to create devastating data damage for marketing departments and marketing leadership.
(un)Common Logic
Nov 20, 2017
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