(un)Common Logic Insights

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Data & Analytics

Video: First Steps to Strong Marketing Data

If you're not sure where to begin with developing strong marketing data, Elizabeth Crinejo of 360Partners will walk you through the first steps.

Data & Analytics

Video: The Effects of Bad Data

When the six main causes of bad data (AKA data sea monsters) combine, you can see some real problems, as in these 4 real-life cases of data-driven...

Data & Analytics

Video: The Six Causes of Bad Marketing Data

Elizabeth Crinejo of (un)Common Logic introduces the 6 main causes of bad marketing data in this video. Does your company have any of these issues?

Data & Analytics

Video: Marketing Data in the Sales Funnel

Elizabeth Crinejo, Director of Client Operations, shows you where to use marketing data in the sales funnel at every stage to inform better content.

Data & Analytics

Video: Navigating the Data Deluge

To start navigating the data deluge, begin by understanding how the human brain likes to process information. Learn how to make the data more...

Data & Analytics

Video: The Data Deluge

Get a feel for how much data is available through these facts and stats, presented by Elizabeth Crinejo of 360Partners. No wonder marketers are...

Data & Analytics

Building a Data-Driven Culture

Many marketing data disasters can be solved and prevented by having a data-driven culture, where team members value data and talk about it regularly.

Data & Analytics

The Damage Done by Data Sea Monsters

A look at 4 cases where the "data sea monsters" combined to create devastating data damage for marketing departments and marketing leadership.

Data & Analytics

Applying Data to Content

Using a three-step framework based on the scientific method, you can apply your marketing data to content strategy and development.

(un)Common Logic News

What Makes a Top Workplace? Culture

Our company has made the Austin American-Statesman's Top Workplaces list, for the fourth year now. (Our secret? Creating a culture that benefits...

Data & Analytics

Approaching Marketing Data Like a Scientist

The trick to approaching marketing data is to view it as objectively as possible. Think like a scientist or a detective using this three-step...

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