Data & Analytics
Applying Data to Content
Using a three-step framework based on the scientific method, you can apply your marketing data to content strategy and development.
(un)Common Logic Insights
(un)Common Logic News
What Makes a Top Workplace? Culture
Our company has made the Austin American-Statesman's Top Workplaces list, for the fourth year now. (Our secret? Creating a culture that benefits...
Barbara Cavness
Nov 9, 2017
Data & Analytics
Approaching Marketing Data Like a Scientist
The trick to approaching marketing data is to view it as objectively as possible. Think like a scientist or a detective using this three-step...
(un)Common Logic
Nov 6, 2017
Data & Analytics
Defeating the Six Data Sea Monsters: A Six-Step Plan
Many of these monsters are culture-based, so your leadership will defeat help them. Here's a six-step plan to fixing data problems and righting the...
(un)Common Logic
Oct 30, 2017
Data & Analytics
The Six Data Sea Monsters
Just about every data-related frustration stems from one or more of these terrors. From vanity metrics to no clear owner, meet these data sea...
(un)Common Logic
Oct 23, 2017
Data & Analytics
The Data Deluge – Drowning in Data, But Thirsty for Insight?
You might not realize how much data we’re surrounded by every day, or how quickly the data deluge is growing. Welcome to the Drowning in Data series.
(un)Common Logic
Oct 19, 2017
Paid Media Strategy
Get the Digital Marketing Horror Stories eBooks
Download our Digital Marketing Horror Stories ebooks: Paid Search Horror Stories, Display Advertising Horror Stories, or both in one ebook. No form...
(un)Common Logic
Oct 12, 2017
Paid Media Strategy
Video: The Nightmare of Misaligned Goals – Paid Search Horror Stories
In this video, "The Nightmare of Misaligned Goals," (un)Common Logic's Donna Lagow shows the horrors that can result when tactics and strategy don't...
Donna Lagow
Oct 6, 2017
Display & Remarketing
The Mind-Melting Mismatches of Automated Image Selection
Brands without specific images for text display ads got a nasty surprise earlier this year: automated image selection from stock photos. Behold the...
(un)Common Logic
Sep 25, 2017
Display & Remarketing
Friend or Fiend: Choose Your Display Advertising Metrics Carefully
Display advertising metrics can work for or against you. Their Dr. Jekyll side has invaluable guidance, but Mr. Hyde can distort the results. Choose...
(un)Common Logic
Sep 18, 2017
Display & Remarketing
Damaging Placements: The Swirling Vortex of Bad Display Engagement, Part 2
Programmatic display tools can put your ads on undesirable sites, causing the horror known as The Brand-Destroying Disaster of Damaging Placements.
(un)Common Logic
Sep 11, 2017
Display & Remarketing
Excessive Impressions: The Swirling Vortex of Bad Display Engagement, Part 1
We begin Display Advertising Horror Stories month with the perils of having too many ad impressions on the same page, like wasted spend and ad...
(un)Common Logic
Sep 5, 2017
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