(un)Common Logic Blog

Technology, Strategy & Digital Marketing

A digital marketing professional gives a real-world example on the relationship between strategy and technology when assessing tools and outcomes.

(un)Common Logic Oct 22, 2020

Paid Media Strategy

Winning Against Bigger Competitors using Digital Marketing

A digital marketing professional gives tips and tricks on how to win against bigger competitors and stretch your digital marketing dollars.

(un)Common Logic Oct 19, 2020

Digital Marketing Strategy

Tips on Growing Your Business Through Digital Marketing

A digital marketing professional gives tips and tricks on how to set up and expand your digital marketing efforts to grow your business.

(un)Common Logic Oct 12, 2020

Paid Social Media Strategy

Embracing Social Media as Part of Your Paid Marketing Strategy

A digital marketing professional gives tips and tricks to add social media generally and LinkedIn in particular to paid marketing strategy and...

Kat Meadows Sep 14, 2020

Paid Social Media Strategy

Do Paid Ads in Facebook Work for B2B?

A digital marketing professional gives tips and tricks to create successful, effective B2B marketing campaigns in Facebook.

Daniel Vardi Aug 18, 2020

(un)Common Logic News

What’s New in Digital Marketing for Small Businesses: Unfair Advantage

Learn more about Unfair Advantage, (un)Common Logic's new subsidiary offering digital marketing services to small and medium-sized businesses.

Cynthia Howlett Jul 26, 2020

Paid Media Strategy

Responsive Search Ads (RSAs): How Do They Work & How Do We Measure Success?

A digital marketing practitioner's professional perspective on why and how to write, test, and measure the success of Responsive Search Ads (RSAs).

Mykaela Steinburg Jul 7, 2020

Digital Marketing Strategy

Tracking Online Conversions – The Why and the How

A digital marketing practitioner's professional perspective on why and how to track conversions using Google Analytics and Google Tag Manager.

(un)Common Logic Jun 23, 2020

Paid Media Strategy

Digital Marketing: Now What? How to Get the Most Out of Paid Search During COVID-19

Digital marketing tips from reallocating budget in the funnel to using different ad formats to help get the most of your paid media efforts during...

(un)Common Logic Jun 8, 2020

Digital Marketing Strategy

SaaS Digital Marketing: Now What? The Impact of COVID-19 on Customer Acquisition

Saas digital marketing: three long term business trends caused or accelerated by COVID-19 and the Saas industry customer acquisition implications.

Jim McKinley May 7, 2020

Digital Marketing Strategy

Four Digital Marketing Tips for 2020: What the Winners are Doing

Four digital marketing tips for 2020: what the winners are doing with regard to full funnel marketing, attribution models, measurement, and testing.

Jim McKinley Apr 6, 2020

Paid Media Strategy

7 Smart Ways to Combine SEO and PPC

SEO and PPC advertising are both powerful ways to drive conversions and revenue. Now see what can happen when you combine them!

(un)Common Logic Mar 27, 2019

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Find Content by Category

Technology, Strategy & Digital Marketing

Winning Against Bigger Competitors using Digital Marketing

Tips on Growing Your Business Through Digital Marketing

Embracing Social Media as Part of Your Paid Marketing Strategy

Do Paid Ads in Facebook Work for B2B?

What’s New in Digital Marketing for Small Businesses: Unfair Advantage

Responsive Search Ads (RSAs): How Do They Work & How Do We Measure Success?

Tracking Online Conversions – The Why and the How

Digital Marketing: Now What? How to Get the Most Out of Paid Search During COVID-19

SaaS Digital Marketing: Now What? The Impact of COVID-19 on Customer Acquisition

Four Digital Marketing Tips for 2020: What the Winners are Doing

7 Smart Ways to Combine SEO and PPC

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