(un)Common Logic Insights

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Digital Marketing Strategy

Get All Our Resources for 2018 in Digital Marketing

Download our checklists for 2018 trends in digital marketing, paid search, SEO, and conversion rate optimization (CRO) - plus an eBook that captures...

Conversion Rate Optimization

2018 Conversion Rate Optimization (CRO) Forecast

We suspect the biggest impact on 2018 conversion rate optimization (CRO) will come from the EU's General Data Protection Regulation (GDPR).

Organic Search Strategy

SEO in 2018: Threats, Opportunities, and Trends

We predict that SEO in 2018 will involve SEO experts making the most of new technologies to help "teach" search engines about how humans think.

Paid Media Strategy

Paid Search 2018: The Next Big Things

For paid search in 2018, we expect to see changes in native and programmatic ads, personalized offers, and the gradual refinement of paid search ads.

Digital Marketing Strategy

Digital Marketing 2018: The Five Biggest Phenomena

Learn about the five forces we predict will influence the biggest changes in digital marketing in 2018, from personalization to AI to mobile (still).

Paid Media Strategy

The Top 5 Developments of Paid Search in 2017

Paid search in 2017 changed a lot due to AI and machine learning, programmatic advertising, and the growth and maturing of several channels and...

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