A paid search account’s structure seems basic. But smart account structure promotes flexibility, transparency, and cost savings.
10 years ago, we started 360Partners, a digital marketing agency driven by data. We’re proud to announce that 360Partners has become (un)Common Logic.
In March 2018, Google Ads (formerly Google AdWords) announced how they're preparing for the imminent General Data Protection Regulation (GDPR) in the...
Download our checklists for 2018 trends in digital marketing, paid search, SEO, and conversion rate optimization (CRO) - plus an eBook that captures...
We suspect the biggest impact on 2018 conversion rate optimization (CRO) will come from the EU's General Data Protection Regulation (GDPR).
We predict that SEO in 2018 will involve SEO experts making the most of new technologies to help "teach" search engines about how humans think.
For paid search in 2018, we expect to see changes in native and programmatic ads, personalized offers, and the gradual refinement of paid search ads.
Learn about the five forces we predict will influence the biggest changes in digital marketing in 2018, from personalization to AI to mobile (still).
Google and Firefox distrust SSL/TLS certificates issued by Symantec, Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL. What does it mean for your...
In 2017, CRO influenced many major shifts in digital marketing, including customer experience, mobile/multichannel, personalization, and marketing...
Paid search in 2017 changed a lot due to AI and machine learning, programmatic advertising, and the growth and maturing of several channels and...
Most changes for SEO in 2017 were gradual, like shifts in local listings, answer boxes, and voice search. But one change in snippet length was a lot...
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