Elizabeth Crinejo, Director of Client Operations, shows you where to use marketing data in the sales funnel at every stage to inform better content.
To start navigating the data deluge, begin by understanding how the human brain likes to process information. Learn how to make the data more...
Get a feel for how much data is available through these facts and stats, presented by Elizabeth Crinejo of 360Partners. No wonder marketers are...
Many marketing data disasters can be solved and prevented by having a data-driven culture, where team members value data and talk about it regularly.
A look at 4 cases where the "data sea monsters" combined to create devastating data damage for marketing departments and marketing leadership.
Using a three-step framework based on the scientific method, you can apply your marketing data to content strategy and development.
The trick to approaching marketing data is to view it as objectively as possible. Think like a scientist or a detective using this three-step...
Many of these monsters are culture-based, so your leadership will defeat help them. Here's a six-step plan to fixing data problems and righting the...
Just about every data-related frustration stems from one or more of these terrors. From vanity metrics to no clear owner, meet these data sea...
You might not realize how much data we’re surrounded by every day, or how quickly the data deluge is growing. Welcome to the Drowning in Data series.
Download our Digital Marketing Horror Stories ebooks: Paid Search Horror Stories, Display Advertising Horror Stories, or both in one ebook. No form...
Brands without specific images for text display ads got a nasty surprise earlier this year: automated image selection from stock photos. Behold the...
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