(un)Common Logic Blog

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Display & Remarketing

Friend or Fiend: Choose Your Display Advertising Metrics Carefully

Display advertising metrics can work for or against you. Their Dr. Jekyll side has invaluable guidance, but Mr. Hyde can distort the results. Choose...

(un)Common Logic Sep 18, 2017

Display & Remarketing

Damaging Placements: The Swirling Vortex of Bad Display Engagement, Part 2

Programmatic display tools can put your ads on undesirable sites, causing the horror known as The Brand-Destroying Disaster of Damaging Placements.

(un)Common Logic Sep 11, 2017

Display & Remarketing

Excessive Impressions: The Swirling Vortex of Bad Display Engagement, Part 1

We begin Display Advertising Horror Stories month with the perils of having too many ad impressions on the same page, like wasted spend and ad...

(un)Common Logic Sep 5, 2017

Display & Remarketing

How Retargeting Differs from Remarketing – Or Does It?

Retargeting and remarketing are two completely different things - except when they aren't. We do one but not the other - except when we do.

(un)Common Logic Apr 18, 2017

Paid Media Strategy

Cyber Monday 2016: What Caught Our Attention

This year's Cyber Monday sales set single-day records and featured some interesting, innovative tactics. Which ones caught our eyes, for better or...

(un)Common Logic Dec 1, 2016

Organic Search Strategy

Is Your Website More Vulnerable Than You Realize?

Google's new algorithm identifies malicious links (and assesses penalties) in real time. The need for vigilance over your links has never been...

(un)Common Logic Nov 22, 2016

Organic Search Strategy

Google’s Ever-Changing Search Results Page: How to Adapt

We've seen a lot of changes in Google’s search engine results page in the past year. How can you adapt your SEO strategy to make them work in your...

(un)Common Logic Oct 28, 2016

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Friend or Fiend: Choose Your Display Advertising Metrics Carefully

Damaging Placements: The Swirling Vortex of Bad Display Engagement, Part 2

Excessive Impressions: The Swirling Vortex of Bad Display Engagement, Part 1

How Retargeting Differs from Remarketing – Or Does It?

Cyber Monday 2016: What Caught Our Attention

Is Your Website More Vulnerable Than You Realize?

Google’s Ever-Changing Search Results Page: How to Adapt

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