This video shows why you should go beyond the last click in your paid search audits. Stopping at the last click is a ticket to a paid search horror...
Donna Lagow of 360Partners outlines the second major danger of a paid search audit: ignoring the dragon. It's every bit as dangerous as it sounds.
What's the #1 danger of a paid search audit? Not doing paid search audits in the first place! Yes, they can be intimidating, but you can handle it.
Director of Client Operations Donna Lagow relates a bone-chilling tale of what can happen when automated rules attack a paid search account.
Donna Lagow of 360Partners explores the danger of automated paid search tools and depending on scripts for your paid media bidding.
As Donna Lagow explains at Digital Summit Portland, brand keywords could turn out to be like that plane flight from Final Destination: eventually...
In this video, "The Nightmare of Misaligned Goals," (un)Common Logic's Donna Lagow shows the horrors that can result when tactics and strategy don't...
The full video of our Paid Search Horror Stories presentation from Digital Summit Portland can be viewed here. Enjoy the spine-chilling terror.
Paid Search Horror Stories month continues with a look at The Three Fatal Errors of a Paid Search Audit. Is it safe to go into the water?
Have mindless machines taken over your paid search account? Paid Search Horror Stories month faces down the Zombie Nightmare of Automated Bid...
Paid Search Horror Stories month begins with The Misshapen Offspring of Misaligned Goals. Sometimes meeting your numbers can actually kill your...
Google's best practices for hiring an SEO expert: look for research-backed recommendations, prepare to pay for an audit, make sure they know your...
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