(un)Common Logic Blog

Daniel Vardi

PPC Product Manager Daniel Vardi began in 2011 as an intern. Since then, he’s used his analytical skills to find data-driven solutions to countless marketing issues for our clients.

Data & Analytics

Marketing Analytics Your Stakeholders Will Actually Trust

Marketing analytics that persuade: align metrics with revenue, craft data stories execs trust, and protect spend with insights that drive action.

Daniel Vardi Jul 30, 2025

Data & Analytics

HubSpot vs. Marketo vs. Pardot for Scaling Brands

Marketing automation platform is crucial. Compare HubSpot, Marketo, and Pardot to find the best for CRM automation, lead nurturing, & campaign...

Daniel Vardi May 6, 2025

Paid Media Strategy

The Dangers of Automation in PPC: Navigating with Caution

Automation in PPC offers numerous benefits, it also presents significant risks if not handled with care.

Daniel Vardi Jun 25, 2024

Paid Media Strategy

The Hidden Costs of PPC Automation – What Marketers Aren’t Telling You

In the digital marketing world, automation seems like the silver bullet for managing Pay-Per-Click (PPC) campaigns efficiently. Advanced tools like...

Daniel Vardi Jun 11, 2024

Digital Marketing Strategy

The Perils of Over-Automation in PPC Advertising: A Call for Balanced Strategy

As digital marketing continues to evolve, Pay-Per-Click (PPC) advertising has become increasingly influenced by automated tools offered by platforms...

Daniel Vardi May 23, 2024

Digital Marketing Strategy

Landing Pages for Every Step of the Marketing Funnel

At (un)Common Logic, we've come to appreciate that each stage of this funnel presents unique opportunities to connect and convert. Central to...

Daniel Vardi May 7, 2024

Paid Social Media Strategy

10 Strategies for Mastering Meta Ads

With evolving algorithms, privacy regulations, and loss of tracking, staying ahead in digital marketing requires constant creative and strategic...

Daniel Vardi Apr 16, 2024

Digital Marketing Strategy

The Role of PPC in Customer Engagement & Increasing CLTV

In our last article we covered customer life-time value where we discussed how digital marketers can build a strategy not just to measure CLTV, but...

Daniel Vardi Apr 2, 2024

Digital Marketing Strategy

Mastering Digital Marketing Strategies to Boost Customer Lifetime Value (CLTV)

Discover (un)common strategies to master digital marketing and boost Customer Lifetime Value (CLTV) in our latest blog.

Daniel Vardi Mar 12, 2024

Business Strategy

How Your Marketing Agency Can Boost Account-Based Marketing (ABM) Results

How can you leverage your marketing agency to improve your account-based marketing results? Let us count the ways!

Daniel Vardi Jan 2, 2024

Business Strategy

Building an Effective Training Plan in a Digital Marketing Agency

Consistently delivering successful client results requires a team whose knowledge is broad AND deep. Read about how we do it!

Daniel Vardi Oct 31, 2023

Paid Media Strategy

Marketing Tools Needed to Grow B2B Companies

As a B2B grows, additional marketing tools can improve efficiencies AND effectiveness - check out which ones we recommend and why!

Daniel Vardi Oct 17, 2023

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Marketing Analytics Your Stakeholders Will Actually Trust

HubSpot vs. Marketo vs. Pardot for Scaling Brands

The Dangers of Automation in PPC: Navigating with Caution

The Hidden Costs of PPC Automation – What Marketers Aren’t Telling You

The Perils of Over-Automation in PPC Advertising: A Call for Balanced Strategy

Landing Pages for Every Step of the Marketing Funnel

10 Strategies for Mastering Meta Ads

The Role of PPC in Customer Engagement & Increasing CLTV

Mastering Digital Marketing Strategies to Boost Customer Lifetime Value (CLTV)

How Your Marketing Agency Can Boost Account-Based Marketing (ABM) Results

Building an Effective Training Plan in a Digital Marketing Agency

Marketing Tools Needed to Grow B2B Companies

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