Paid Media Strategy
The Dangers of Automation in PPC: Navigating with Caution
Automation in PPC offers numerous benefits, it also presents significant risks if not handled with care.
(un)Common Logic Insights
Paid Media Strategy
The Hidden Costs of PPC Automation – What Marketers Aren’t Telling You
In the digital marketing world, automation seems like the silver bullet for managing Pay-Per-Click (PPC) campaigns efficiently. Advanced tools like...
Daniel Vardi
Jun 11, 2024
Digital Marketing Strategy
The Perils of Over-Automation in PPC Advertising: A Call for Balanced Strategy
As digital marketing continues to evolve, Pay-Per-Click (PPC) advertising has become increasingly influenced by automated tools offered by platforms...
Daniel Vardi
May 23, 2024
Digital Marketing Strategy
Landing Pages for Every Step of the Marketing Funnel
At (un)Common Logic, we've come to appreciate that each stage of this funnel presents unique opportunities to connect and convert. Central to...
Daniel Vardi
May 7, 2024
Paid Social Media Strategy
10 Strategies for Mastering Meta Ads
With evolving algorithms, privacy regulations, and loss of tracking, staying ahead in digital marketing requires constant creative and strategic...
Daniel Vardi
Apr 16, 2024
Digital Marketing Strategy
The Role of PPC in Customer Engagement & Increasing CLTV
In our last article we covered customer life-time value where we discussed how digital marketers can build a strategy not just to measure CLTV, but...
Daniel Vardi
Apr 2, 2024
Digital Marketing Strategy
Mastering Digital Marketing Strategies to Boost Customer Lifetime Value (CLTV)
Discover (un)common strategies to master digital marketing and boost Customer Lifetime Value (CLTV) in our latest blog.
Daniel Vardi
Mar 12, 2024
Business Strategy
How Your Marketing Agency Can Boost Account-Based Marketing (ABM) Results
How can you leverage your marketing agency to improve your account-based marketing results? Let us count the ways!
Daniel Vardi
Jan 2, 2024
Business Strategy
Building an Effective Training Plan in a Digital Marketing Agency
Consistently delivering successful client results requires a team whose knowledge is broad AND deep. Read about how we do it!
Daniel Vardi
Oct 31, 2023
Paid Media Strategy
Marketing Tools Needed to Grow B2B Companies
As a B2B grows, additional marketing tools can improve efficiencies AND effectiveness - check out which ones we recommend and why!
Daniel Vardi
Oct 17, 2023
Paid Media Strategy
Paid Social Strategies and Tactics for B2B Marketing
Many think paid social doesn't make sense for B2B - check out our tips and tricks for making it work for your business!
Daniel Vardi
Oct 2, 2023
Paid Media Strategy
Programmatic Strategies and Tactics for B2B Marketing
Implementing and measuring programmatic advertising can be overwhelming for B2B marketers: check out our strategies and tactics for success!
Daniel Vardi
Jun 13, 2023
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