Daniel Vardi
PPC Product Manager Daniel Vardi began in 2011 as an intern. Since then, he’s used his analytical skills to find data-driven solutions to countless marketing issues for our clients.
Learn why paid media stops scaling profitably and how to diagnose ROAS decline. Fix creative fatigue, audience saturation, and measurement drift.
AI slop isn't bad writing. It's sameness feeding itself. Here's why a different take needs real engagement, not just an opinion, to get seen.
A candid 2025 recap: AI went mainstream, PPC ad costs rose, SGE reshaped search, and CRO and analytics became mission-critical. See wins, pitfalls,...
High-stakes Black Friday PPC: rising CPCs, shrinking attention. Win with customer-centric messaging, disciplined testing, and offers that truly...
The 2025 holiday test: how brands used AI for volume and testing — and why guardrails, human editors, and strategy decided conversion winners
Conversion rate optimization (CRO) isn’t just button testing; it’s continuous, data-driven experimentation that lowers CAC and boosts revenue
SaaS marketing teams are drowning in martech. More tools don’t mean more efficiency. Learn how to simplify, align, and scale smarter.
Marketing analytics that persuade: align metrics with revenue, craft data stories execs trust, and protect spend with insights that drive action.
Marketing automation platform is crucial. Compare HubSpot, Marketo, and Pardot to find the best for CRM automation, lead nurturing, & campaign...
Automation in PPC offers numerous benefits, it also presents significant risks if not handled with care.
In the digital marketing world, automation seems like the silver bullet for managing Pay-Per-Click (PPC) campaigns efficiently. Advanced tools like...
As digital marketing continues to evolve, Pay-Per-Click (PPC) advertising has become increasingly influenced by automated tools offered by platforms...
We aren't your typical agency. Our superpower is the ability to deliver data-obsessed, analytics-backed results alongside a transparent, customer-centric account management experience.
(un)Common Logic’s digital marketing experts are relentless in their pursuit of optimization, meticulous in their approach, and authentic in their customer service.
