(un)Common Logic Blog

Cameron Knight

Creative, proactive, and a lifelong learner, Cameron brings a laser focus on delivering excellence for both clients and teammates to his work as a PPC & CRO Specialist.

The Hidden Costs of Underperforming Digital Campaigns in SaaS (and How to Fix Them)

Underperforming SaaS campaigns silently drain budgets and miss high-intent buyers. Learn how to cut CAC, boost ROI, and fix inefficiencies fast with...

Cameron Knight Aug 12, 2025

Conversion Rate Optimization

Your Landing Page Looks Great. Your Conversions? Not So Much.

Learn why polished SaaS landing pages still underperform—and how conversion-first design, CRO strategy, and data-driven testing can turn clicks into...

Cameron Knight Jul 30, 2025

Paid Media Strategy

Aftermarket Auto Marketing: How Data Can Fix Wasted Ad Spend & Low-Quality Leads

Discover how aftermarket auto brands can eliminate wasted ad spend, boost lead quality, and drive revenue with data-driven marketing strategies.

Cameron Knight Apr 29, 2025

Digital Marketing Strategy

Understanding Your E-commerce Competition: Why Now Is the Time for a Deep Dive

Discover why analyzing your e-commerce competition now can unlock new opportunities. Learn how to identify market gaps, track trends, and refine...

Cameron Knight Mar 18, 2025

Paid Media Strategy

Paid Search Competitor Analysis: Start Your E-Commerce PPC Strategy Right

Struggling to maximize your e-commerce PPC performance? Competitor insights can reveal keyword gaps, ad copy strategies, and budget opportunities....

Cameron Knight Mar 4, 2025

Conversion Rate Optimization

Maximizing Conversions in a Privacy-First World: CRO Strategies for 2024

Maximize conversions while respecting user privacy in 2024. Discover privacy-first CRO strategies that leverage first-party data, customer-centric UX...

Cameron Knight Oct 1, 2024

Conversion Rate Optimization

eCommerce Conversion Rate Optimization: Top 10 Tactics to Supercharge Revenue Growth

For eCommerce businesses, a small increase in your conversion rate can equal hundreds of thousands in revenue or more. However, with the average...

Cameron Knight Jul 23, 2024

Conversion Rate Optimization

Mastering E-Commerce Conversion Rate: Proven Tips & Tricks

In the ever-evolving world of e-commerce, mastering the art of conversion rate optimization (CRO) is crucial for success. Whether you’re a seasoned...

Cameron Knight May 17, 2024

Conversion Rate Optimization

Maximizing Returns: Elevate Your Landing Page Conversion Rate

How can you increase your landing page conversion rate? Check out our tips and tricks to significantly improve the performance of your landing pages!

Cameron Knight Feb 12, 2024

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The Hidden Costs of Underperforming Digital Campaigns in SaaS (and How to Fix Them)

Your Landing Page Looks Great. Your Conversions? Not So Much.

Aftermarket Auto Marketing: How Data Can Fix Wasted Ad Spend & Low-Quality Leads

Understanding Your E-commerce Competition: Why Now Is the Time for a Deep Dive

Paid Search Competitor Analysis: Start Your E-Commerce PPC Strategy Right

Maximizing Conversions in a Privacy-First World: CRO Strategies for 2024

eCommerce Conversion Rate Optimization: Top 10 Tactics to Supercharge Revenue Growth

Mastering E-Commerce Conversion Rate: Proven Tips & Tricks

Maximizing Returns: Elevate Your Landing Page Conversion Rate

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