As digital marketing continues to evolve, Pay-Per-Click (PPC) advertising has become increasingly influenced by automated tools offered by platforms...
From Shiny Objects to Blinded Vision If you recall our previous blog on Shiny Object Syndrome, we explored how the constant pursuit of the latest...
At (un)Common Logic, we've come to appreciate that each stage of this funnel presents unique opportunities to connect and convert. Central to...
In any service business, providing excellence to clients is not a one and done; it’s an ongoing commitment. At (un)Common Logic, our approach to...
In our last article we covered customer life-time value where we discussed how digital marketers can build a strategy not just to measure CLTV, but...
Discover (un)common strategies to master digital marketing and boost Customer Lifetime Value (CLTV) in our latest blog.
High account manager turnover causes lots of ripples for clients and agencies. See what makes us (un)Common when it comes to employee longevity!
Managing digital marketing tools can be a lot when you're limited on time or resources. Read why we don't recommend the "set it and forget it"...
What are the most effective ways to implement AI and ML in your digital marketing efforts? Check out our recommendations!
What should you be focused on as you develop your 2024 marketing plan? Check out 3 key strategies and trends and how to integrate them.
Unsure whether the latest digital marketing trend makes sense for your business? Read about how to determine what's worthy and what's hype.
Which are the best industries for digital marketing? Read about which B2C industries we've seen netting significant growth lately through digital...
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