Beyond Last-Click: Attribution Tactics for Holiday Campaigns Your CFO Will Trust
Learn why last-click attribution fails during the holidays and which models give CFOs trustworthy insights into marketing ROI.
Annie Duke
Director of Client Operations Annie Duke has been with us since 2016; in a short time, she emerged as a leader in customer service with an excellent eye for detail and a drive for performance.
Learn why last-click attribution fails during the holidays and which models give CFOs trustworthy insights into marketing ROI.
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