(un)Common Logic Blog

Marketing Tools Needed to Grow B2B Companies

As a B2B grows, additional marketing tools can improve efficiencies AND effectiveness - check out which ones we recommend and why!

Daniel Vardi Oct 17, 2023

Paid Media Strategy

Paid Social Strategies and Tactics for B2B Marketing

Many think paid social doesn't make sense for B2B - check out our tips and tricks for making it work for your business!

Daniel Vardi Oct 2, 2023

Paid Media Strategy

Digital Marketer’s Guide to Developing a Black Friday Marketing Strategy

Read our seven-step guide to setting up a Black Friday digital marketing strategy, including some special tactical considerations.

Emily Anderson Sep 25, 2023

Paid Media Strategy

Using Paid Media to Drive Ongoing eCommerce Growth: A Success Story

Read about how applying our full-funnel, always-testing approach led to quarter-after-quarter, year-over-year growth for our automotive ecommerce...

Emily Radcliffe Sep 18, 2023

Business Strategy

15 Questions to Ask Before Hiring a Digital Marketing Agency

Read about the key questions to ask a digital marketing agency to determine how their services and approach align with your business goals.

Lindsey Black Sep 8, 2023

Paid Media Strategy

How to Plan, Launch, and Optimize Successful Paid Media Campaigns in Digital Marketing

(un)Common Logic shares time-tested, data-proven best practices to plan, launch, and optimize successful paid media campaigns. See how we do it.

Donna Lagow Aug 30, 2023

Conversion Rate Optimization

Improving Digital Marketing Results with Conversion Rate Optimization

A digital marketing professional gives an example of how conversion rate optimization works to improve digital marketing results and increase...

Kat Meadows Aug 17, 2023

Paid Media Strategy

Best Practices & Tips for Writing Compelling PPC Ad Copy

Save your ad budget and boost conversions by following these best practices and tips for writing compelling PPC advertising copy.

Jordyn Kirtley Aug 10, 2023

Business Strategy

What Makes Us Such an (un)Common Place to Work?

We are an uncommon place to work for so many reasons: our culture, our leadership, our approach…but it really all comes down to our team. We’re each...

Cynthia Howlett Jul 10, 2023

Paid Media Strategy

Automated Bidding Strategies: What, Why, How & When to Use Them

Check out an experienced digital marketing practitioner's analysis and recommendations regarding automated bidding strategies and tactics.

Annie Duke Jun 20, 2023

Paid Media Strategy

Programmatic Strategies and Tactics for B2B Marketing

Implementing and measuring programmatic advertising can be overwhelming for B2B marketers: check out our strategies and tactics for success!

Daniel Vardi Jun 13, 2023

Digital Marketing Strategy

Top B2C Industries Seeing Results in Digital Marketing

Which are the best industries for digital marketing? Read about which B2C industries we've seen netting significant growth lately through digital...

Donna Lagow May 30, 2023

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Marketing Tools Needed to Grow B2B Companies

Paid Social Strategies and Tactics for B2B Marketing

Digital Marketer’s Guide to Developing a Black Friday Marketing Strategy

Using Paid Media to Drive Ongoing eCommerce Growth: A Success Story

15 Questions to Ask Before Hiring a Digital Marketing Agency

How to Plan, Launch, and Optimize Successful Paid Media Campaigns in Digital Marketing

Improving Digital Marketing Results with Conversion Rate Optimization

Best Practices & Tips for Writing Compelling PPC Ad Copy

What Makes Us Such an (un)Common Place to Work?

Automated Bidding Strategies: What, Why, How & When to Use Them

Programmatic Strategies and Tactics for B2B Marketing

Top B2C Industries Seeing Results in Digital Marketing

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