(un)Common Logic Blog

Mykaela Steinburg

Paid Social Media Strategy

Does social paid media work for B2B lead gen? We’ve found that it can. While many are hesitant to test social paid media for lead generation in...

Mykaela Steinburg May 8, 2023

Paid Social Media Strategy

Twitter can be a great paid media channel for many businesses. Check out the basics of Twitter advertising and see if it could work for you!

Mykaela Steinburg Feb 28, 2023

Paid Media Strategy

A digital marketing practitioner's professional perspective on why and how to write, test, and measure the success of Responsive Search Ads (RSAs).

Mykaela Steinburg Jul 7, 2020

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