(un)Common Logic Insights

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Paid Media Strategy

Google Ads Policy Update pre-GDPR

In March 2018, Google Ads (formerly Google AdWords) announced how they're preparing for the imminent General Data Protection Regulation (GDPR) in the...

Conversion Rate Optimization

2018 Conversion Rate Optimization (CRO) Forecast

We suspect the biggest impact on 2018 conversion rate optimization (CRO) will come from the EU's General Data Protection Regulation (GDPR).

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