(un)Common Logic Blog

Interested in understanding the difference between real vs perceived digital marketing experts? Read more to identify the characteristics that make a...

Jeffrey Gumbo Jul 2, 2024

Digital Marketing Strategy

Managing Digital Marketing Tools: The Risks of “Set it and Forget it”

Managing digital marketing tools can be a lot when you're limited on time or resources. Read why we don't recommend the "set it and forget it"...

Jeffrey Gumbo Jan 22, 2024

Digital Marketing Strategy

3 Keys to a Successful Marketing Plan of Action in 2023: An (un)Common Approach

Think strategically, build on a data-driven mindset, and prepare for the cookieless world for digital marketing success in 2023.

Jeffrey Gumbo Dec 28, 2022

Paid Media Strategy

Why Google Ads Account Structure is Important for Successful Digital Advertising

Google Ads account structure can make or break the success of your ad campaigns. Read what it takes to create an efficient and effective account...

Jeffrey Gumbo Sep 29, 2022

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3 Keys to a Successful Marketing Plan of Action in 2023: An (un)Common Approach

Why Google Ads Account Structure is Important for Successful Digital Advertising

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