You've invested significant time, resources, and likely a considerable budget into launching your new website. The design is modern, the content is engaging, and the user experience is seamless. However, you might be noticing that the traffic or lead volume isn't meeting your expectations. Perhaps your analytics are showing a decline in visitors, or your site isn't ranking where you'd hoped in search results. These are common indicators that your website isn't delivering the performance you anticipated—and that SEO perhaps wasn’t top of mind when you launched.
When you make significant changes to your website, search engines like Google need to re-crawl and re-index your site to understand its new structure, content, and relevance. This re-evaluation period can cause fluctuations in your search rankings and organic traffic. If not managed properly, these changes can lead to:
- Indexing Issues: Google may have trouble understanding your new site layout.
- Lost Rankings: Alterations to URLs and content can disrupt your existing keyword rankings.
- Broken Links: Without proper redirects, old links may lead to 404 errors, frustrating users and search engines alike.
Learn more about how website changes can impact SEO.
At (un)Common Logic, we've assisted numerous businesses in optimizing their sites post-launch to reverse traffic declines, enhance search rankings, and boost conversions. We can help elevate your website's SEO now that it's live.
Why Post-Launch SEO Matters
Launching a website without considering SEO is like opening a store in the middle of nowhere—you might have the best products, but no one knows you exist. SEO is crucial for:
- Increasing Visibility: Helping potential customers find you on search engines.
- Building Credibility: Establishing trust through higher search rankings.
- Driving Qualified Traffic: Attracting users who are actively searching for what you offer.
Neglecting SEO post-launch can result in missed opportunities, lower organic traffic, and, ultimately, lost revenue (especially considering the cost of the new website).
Recommendation 1: Conduct a Comprehensive SEO Audit
First things first—you need to know where you stand.
Technical SEO Audit
- Crawl Your Website: Use tools like Screaming Frog or Google Search Console to identify crawl errors, broken links, and duplicate content.
- Check Site Speed: Slow load times can hurt your rankings. Use Google PageSpeed Insights to assess and improve.
- Mobile-Friendliness: Ensure your site is responsive and performs well on mobile devices.
On-Page SEO Audit
- Meta Tags: Review your title tags and meta descriptions for keyword relevance and click-through optimization.
- Header Tags: Use H1s, H2s, and H3s to structure your content logically.
- Content Quality: Ensure your content is unique, valuable, and free of grammatical errors.
Off-Page SEO Audit
- Backlink Profile: Use tools like Ahrefs or Moz to analyze your backlinks. Identify opportunities to disavow spammy links and build quality ones.
- Social Signals: Assess your social media engagement and the shareability of your content.
Learn more about our SEO Audits.
Recommendation 2: Double-Check or Set Up Analytics and Tracking
You can't improve what you don't measure.
Google Analytics and Search Console
- Install Tracking Codes: Ensure Google Analytics and Google Search Console are properly set up on your site.
- Set Goals and Conversions: Track key actions like form submissions, purchases, or downloads to measure success.
Monitor Key Performance Indicators (KPIs)
- Organic Traffic: Monitor the number of visitors coming from search engines.
- Bounce Rate: A high bounce rate may indicate irrelevant content or poor UX.
- Conversion Rates: Track how many visitors are completing desired actions.
Recommendation 3: Enhance Technical SEO Elements
Technical SEO ensures that search engines can crawl and index your site efficiently.
Implement Schema Markup
- Structured Data: Add schema markup to provide search engines with explicit information about your content.
- Rich Snippets: Enhance your search listings with ratings, prices, and other valuable information.
XML Sitemap and Robots.txt
- Update Your Sitemap: Submit an up-to-date XML sitemap to Google Search Console and Bing Webmaster Tools.
- Review Robots.txt: Ensure you're not inadvertently blocking important pages from being crawled.
Fix Broken Links and Redirects
- 404 Errors: Identify and resolve any pages returning 404 errors.
- 301 Redirects: Implement redirects for any moved or deleted pages to preserve link equity and guide users to the correct content.
Recommended Reading: Technical SEO Best Practices
Recommendation 4: Conduct Keyword Research and Content Optimization
Understanding what your audience is searching for is crucial.
Identify High-Value Keywords
- Brainstorm Topics: Consider the problems your product or service solves for your customers.
- Use Keyword Tools: Utilize Google Keyword Planner or SEMrush to discover relevant keywords.
- Analyze Competitors: Investigate which keywords your competitors are ranking for and identify opportunities.
Optimize & Refine Existing Content
- Incorporate Keywords Naturally: Update your content to include target keywords organically.
- Add Internal Links: Connect related content within your site to improve navigation and SEO.
- Update Meta Tags: Ensure your meta titles and descriptions are compelling and keyword-rich.
Pro Tip: Focus on long-tail keywords—they often have less competition and higher conversion rates.
Recommendation 5: Improve User Experience (UX)
Google's algorithms increasingly prioritize user experience.
Optimize for Core Web Vitals
- Loading Performance (LCP): Aim for your main content to load within 2.5 seconds.
- Interactivity (FID): Strive for a First Input Delay of less than 100 milliseconds.
- Visual Stability (CLS): Keep your Cumulative Layout Shift score below 0.1.
Enhance Site Navigation
- Clear Menus: Use intuitive navigation menus to help users find information quickly.
- Breadcrumbs: Implement breadcrumbs to improve site structure and internal linking.
Mobile Optimization
- Responsive Design: Ensure your site adjusts seamlessly to different screen sizes.
- Touch-Friendly Elements: Make buttons and links easily tappable on mobile devices.
Leverage CRO (Conversion Rate Optimization)
Improving UX isn't just about pleasing search engines; it's about converting visitors into customers. Our Conversion Rate Optimization services at (un)Common Logic focus on:
- A/B Testing: Identify which versions of a page perform better.
- User Behavior Analysis: Utilize heatmaps and session recordings to understand user interactions.
- Form Optimization: Simplify forms to increase completion rates and reduce friction.
More insights on our blog on how website navigation boost engagement.
Recommendation 6: Develop a Content Strategy Moving Forward
Consistent, high-quality content keeps users engaged and attracts new visitors.
Create a Content Calendar
- Plan Regular Updates: Establish a consistent posting schedule to keep your audience engaged.
- Mix Content Types: Incorporate blogs, videos, infographics, and podcasts to cater to different audience preferences.
Focus on User Intent
- Informational Content: Provide valuable information that answers common questions and solves problems.
- Transactional Content: Optimize product and service pages to encourage conversions.
Recommendation 7: Build and Rebuild Backlinks
Quality backlinks remain a cornerstone of SEO.
Reclaim Lost Links
- Check for 404 Pages: Identify any high-authority pages that were not redirected properly during the site launch.
- Reach Out: Contact webmasters who linked to your old pages and provide them with updated URLs.
Develop a Link-Building Strategy
- Guest Posting: Contribute valuable content to reputable industry blogs.
- Content Promotion: Share your content across social media platforms and industry forums.
- Broken Link Building: Find broken links on other websites and suggest your content as a valuable replacement.
Recommendation 8: Leverage Local and International SEO
Depending on your business, optimize your site for local or global reach.
Local SEO
- Google Business Profile: Claim and optimize your listing to appear in local search results.
- Local Citations: Ensure your business information is consistent across online directories.
International SEO
- Hreflang Tags: Implement these to target users in different languages or countries effectively.
- Localized Content: Translate and adapt content to resonate with international audiences.
How (un)Common Logic Can Help You Recover and Thrive
At (un)Common Logic, we're not just SEO experts—we're your strategic partners in growth.
Customized Recovery Or SEO Launch Plan
We develop tailored strategies to:
- Improve Rankings: Optimize for keywords that matter to your business.
- Enhance User Experience: Make your site more engaging and conversion-friendly through our CRO services.
- Regain Lost Traffic: Identify and fix issues causing traffic drops.
Ongoing Support and Optimization
- Performance Monitoring: As part of our SEO engagement, (un)Common Logic provides regular reports and insights to track your website's progress.
- Strategy Adjustments: We adjust your SEO strategy in response to algorithm changes and market trends throughout our partnership.
- Content Optimization & Strategy: Our team will help refine your current content to improve relevance and engagement, suggest recommended additional content to increase visibility and ranking and build content calendars as an integral part of our SEO services.
- Technical Implementation: We can help with technical SEO implementations & work with your development team to enhance your site's performance.
- Education & Instruction: (un)Common Logic offers education and training to empower your team with SEO best practices during our collaboration.
Client Success Story:
We've helped businesses overcome post-launch SEO challenges. For example, we partnered with a client who faced significant traffic declines after a full website migration. Despite limited content and issues with competitors duplicating their material, our customized SEO strategies led to exceptional results:
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- Over 130% Increase in Non-Branded Clicks
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- Over 500% Increase in Branded Clicks
By collaborating closely with their team, we optimized their site's technical structure, strategically implemented target keywords, and enhanced meta content. This holistic approach not only recovered their lost traffic but propelled their organic visibility to new heights. This success story illustrates how a tailored SEO plan can make a substantial difference after launching or revamping a website.
Read the full case study here.
Ready to Improve & Maximize Your Website SEO?
Recovering your SEO footing post-launch, or just starting to execute an SEO strategy may seem daunting, but with the right actions, you can not only regain any lost ground but also surpass your previous performance. Remember, SEO is a marathon, not a sprint. Continuous effort, adaptation, and strategic planning are essential.
If you're feeling overwhelmed or unsure where to start, that's where we come in. At (un)Common Logic, we're dedicated to helping businesses like yours succeed. We believe in personalized solutions, and we'll work closely with you to create a customized plan that addresses your unique challenges and goals—nothing we do is cookie-cutter.
Contact us today for a brief introduction call & consultation. Let's make your website the success story it deserves to be.