You’ve got dashboards. You’ve got monthly reports. You’ve got a 27-tab attribution spreadsheet someone proudly calls “insightful.”
But here’s the real issue: no one outside your marketing team believes any of it. Not sales. Not finance. Not your CEO.
The data looks good, but it focuses on the wrong metrics and doesn’t answer the questions your stakeholders are asking:
What are we actually getting for our spend?
Which channels are driving real results?
Where can we cut without losing momentum?
If you've been there before, you know what happens next.
The moment your metrics feel unconvincing, your budget becomes a target. To avoid that, you and your team try to pull more and more data that confuses everyone and wastes your time.
You don’t need more reports — you need better narrative control. What high-level stakeholders want is:
Clarity: What’s working, what’s not, and what we’re doing about it
Connection: How each tactic ties to revenue or pipeline
Confidence: A data story they can repeat to their peers or board — without eye-rolls
In short: less dashboard, more decision support.
Let's be honest, tracking analytics in today's world is hard. Reporting on it in a data-driven way and trying to satisfy every stakeholder is even harder.
Most in-house teams and agencies focus on volume:
More metrics. More graphs. More complexity.
What’s missing is translation analytics that bridges the gap between campaign-level activity and executive-level impact.
Typical issues we see:
Reports focused on channel health, not business outcomes
Over-reliance on vanity metrics like impressions or CTR
No unified framework for tying media, CRO, and SEO efforts back to revenue
Conflicting data from siloed platforms (GA4 vs. CRM vs. ad platforms)
At (un)Common Logic, we don’t just send dashboards, we build decision frameworks. Here’s how:
We start by asking: what does success look like to the business, not just to the media team? Then we map marketing metrics directly to pipeline velocity, CAC, CLTV, or margin.
We unify data from ad platforms, analytics tools, CRMs, and internal systems so you're not debating which dashboard is “right.” You’re just seeing the truth.
Our reports include forward-looking insights and red flag alerts. Not everything needs to be explained. But everything should be understood.
We give you the headline, the context, and the recommendation. Every report is a pitch deck for why marketing is a growth driver, not a cost center.
Explore our analytics services here.
Want to know if your current analytics setup is helping or hurting your credibility? Ask these:
Can I explain our marketing ROI to a non-marketer in 90 seconds?
Do we measure performance across all channels in a unified way?
Are our reports trusted outside of the marketing team?
Does our data directly support next quarter’s planning decisions?
If the answer to any of these is “not really,” it’s time for a rethink.
At this level, the goal of marketing analytics isn’t just to inform — it’s to persuade.
Persuade the CFO not to cut spend. Persuade the CEO that growth is real. Persuade the team to double down on what’s working.
And persuasion takes more than raw numbers. It takes strategy, structure, and story.
Let’s build an analytics strategy your entire org can get behind.
What do stakeholders want from marketing analytics?
Clear, actionable insights that tie marketing activity to business results — not just channel metrics.
How can I get buy-in for our marketing data?
Translate metrics into business language, tie campaigns to pipeline and revenue, and present recommendations, not just numbers.
What are the most important marketing metrics for executives?
CAC, CLTV, contribution to pipeline, margin by channel, and velocity metrics — not just CTRs or impression share.
How do I unify data across platforms?
Use a combination of platform integrations, automated reporting, and structured attribution to create a single source of truth.
Can marketing analytics help justify budget increases?
Yes — when analytics are aligned with strategic business outcomes, they provide the foundation for smarter investment and executive confidence.