(un)Common Logic Insights

Doing What It Takes to Deliver Excellent Results

Written by Annie Duke | Jan 14, 2025 5:22:17 PM

At (un)Common Logic, our commitment to excellence isn't just a statement—it's a daily practice. One of our core values is to "Do What It Takes to Deliver Excellent Results," and it serves as the cornerstone of our approach to digital marketing. This principle drives us to go beyond the expected, ensuring that our clients achieve their goals through meticulous attention to detail, proactive problem-solving, and a relentless pursuit of optimization and growth.

Understanding 'Do What It Takes'

Challenges are a given in digital marketing—things change fast, and obstacles pop up when you least expect them. For us, "doing what it takes" isn’t just a saying; it’s a mindset. It means rolling up our sleeves, thinking creatively, and staying focused on solutions that help our clients succeed. It's about being adaptable, resourceful, and committed to finding solutions that align with our client's objectives. With the right mindset, we’re always ready to tackle whatever comes our way to keep things on track and reach our client’s goals.

Collaboration and Support

Delivering excellent results is a team effort. Our culture fosters collaboration, where team members readily support one another to achieve goals and overcome challenges. This collective effort ensures that we consistently meet and exceed client expectations. As Senior Account Manager Ashlee Andres notes, "Our shared value of 'doing what it takes to deliver excellent results' cultivates a supportive environment. At all levels, team members answer the call for help when it is issued."

Client-Centric Approach

Our client's success is our success. We immerse ourselves in understanding their unique needs, industries, and audiences. This deep understanding allows us to tailor effective strategies that align with their specific goals. By maintaining open lines of communication and being responsive to feedback, we build strong partnerships that drive sustained success.

Continuous Improvement

Digital marketing is ever-evolving, and so are we. We are committed to continuous learning and innovation, staying abreast of industry trends, and refining our strategies accordingly. This dedication to growth ensures that we meet current standards and set new benchmarks for excellence.

Real-World Impact

Our commitment to delivering excellent results has led to significant achievements for our clients. For instance, through a comprehensive SEO strategy, we increased a client's conversion rate by 550% with a redesigned homepage.

In another case, our PPC efforts resulted in 75% increase in leads and a 312% decrease in CPL for a B2B Healthcare SaaS company year over year.

These client success stories aren’t just numbers—they’re proof of our relentless drive to go above and beyond. This mindset pushes us to dig deeper, uncover smarter solutions, and deliver meaningful outcomes that fuel long-term success for our clients. It’s not just a principle we talk about—it’s how we approach every task, strategy, and decision we make.

Conclusion

At (un)Common Logic, we’re driven by impact. Every campaign we optimize, every strategy we refine, and every challenge we solve is focused on one goal: driving growth for our clients. We approach every engagement as a true partnership—because when you succeed, we succeed. Ready to see what that level of commitment can do for your business? Contact us today, and let’s deliver excellent results together.